TA puts more money in ‘earned media’, looks to create “Oprah” effect in Asia
Tourism Australia is looking to create a similar “Oprah-like” effect in Asia so if you’ve got any ideas, contact Nick Baker, executive general manager-marketing, who’s been running the “Nothing Like Australia” campaign launched a year ago.Talking about how the marketing landscape has cha [...]
Taking the random out of room booking
It’s an experience any frequent traveler is familiar with: You make a hotel reservation, check in at the front desk, and proceed to your room — only to find you lost the hotel lottery, relegating you to a room with a leaky sink, a view of a concrete wall, or an awkwardly positioned desk on which [...]
The building up of Qunar into a company worth $306m to Baidu
It was at Hong Kong airport when three buddies sat down and talked about what they should do next. They had just sold their start-up sports website to Tom.com (which went bust in the dot.com bubble).Why don’t we look to Google, one said? Yes, why don’t we do a vertical search, said another. And [...]
The End of Colonial Commerce – Time For A New Guard
“Hello World!”
As we enter a new phase of the world order, we can see that the traditional first and second Worlds are entering a period of stagnation perhaps even decline.
Just as the New World eclipsed the Old World so too is Asia rising to take on the role of the world’s leading e [...]
Tide changes for global brands as mass market takes hold
I took away three key messages from last week’s HICAP in Singapore – one, hotel development continues unabated in our region, two, the boom in the mass market is going to change everything and three, when that happens, global brands are going to have a hard time competing with the locals if they [...]
To grow, hotels must have greater integration between business and IT priorities
A new report by Amadeus, Transform Your Growth Strategy Now, says that if hotels are to secure growth in the next three years they must align strategic business and IT priorities now.Developed by RockCheetah, a leading travel industry marketing strategy and technology consulting practice, and aut [...]
Trashy Eurovision and stunning Russia – all in one trip
Gosh I laughed! Silly laughing!! Love laughing on the plane. Just finished watching 'Bridal Wars' enroute to Moscow ... and although the movie is totally ridiculous ... I laughed!What will also be ridiculous is the Eurovision Song Festival finals that we're going to see this Saturday. That i [...]
8 luxury travel trends you shouldn’t ignore
Brand Karma has just published its latest research on Luxury Travel Trends, and we present the summarised findings here. So Luxury digital marketers, this one is for you. 1. Small is the New Big. In luxury travel social media, size does matter. But in this case smaller is better when it comes to d [...]
Ouch. The Skycouch that’s a tad too pricey
Air New Zealand has been pretty aggressive in the Social Media space. They have also been a very innovative airline.Their Economy Skycouch idea (or should it be Sky Chaise?) product has been much promoted – the new product will be available on its new 777-300 aircraft and will be flying on selec [...]
AirAsia says, we have faith in Expedia; Cleartrip says, we wish them luck
Its action in cutting off API access to its content through all B2C and B2B channels in India may not have made it many friends in the country but AirAsia’s group head of commercial, Kathleen Tan (left), is unfazed by critics.She told WIT, “Part of our deal with Expedia is we will cut off online [...]
