Marketing
News briefs: AA talks direct connect with HRG; sales dip at Japanese travel agencies
10/08/2011 by WiT
American Airlines in direct connect link with HRGAmerican Airlines is exploring an agreement with British travel services company Hogg Robinson Group to provide booking services for corporate clients (Dallas Business Journal, 08-Aug-2011).Under the agreement, HRG would receive direct access to Ameri [...]
Videos influence travellers’ purchasing decisions
10/09/2014 by WiT
A recent study Google conducted with Ipsos MediaCT (read the report) shows that two out of three U.S. consumers watch online travel videos when they are thinking about taking a trip to know more about the destination they are visiting, as well as to learn some local tips or points of interest.The in [...]
China Business Travel Summit opens for registrations
26/05/2011 by WiT
The 2011 China Business Travel Summit is now open for registration. Organised by TravelDaily, the event will bring together some of the world’s and China's most influential travel industry leaders and Chinese corporate travel buyers to discuss core issues affecting business travel.“Participant [...]
How AirAsia performed first three months
26/04/2011 by WiT
Take a look at AirAsia's latest available operating statistics for January, February and March 2011.      Number of earned seats flown. Earned seats comprise seats sold to passengers (including no-shows) and seats provided for promotional purposes Number of seats flownNumber of [...]
How to fill rooms during lean times with tactical marketing
16/08/2011 by WiT
The travel industry is now blessed or some may say cursed with hundreds of options to distribute travel products, OTA, SEO, SEM, EDM and on it goes to the point we run out of three-letter acronyms but each of these channels hold a very important place in the distribution pyramid.Travel suppliers nee [...]
In Search of Groove Inspiration
14/07/2011 by Yeoh Siew Hoon
You could say I travelled the world and the seven seas in search of inspiration for this year’s conference programme although unlike Annie Lennox, I didn’t have a lot of sweet dreams about it. (Picture shows the bit of ocean that divides Morocco and Spain as we flew close to Gilbraltar)In fac [...]
In the new world, technology, data and marketing must come together
15/02/2011 by WiT
RADIUS will leverage technology and data to seal its position as the leading corporate travel management company looking after mid-size multinationals on a global and regional level, says Nicholas Stafford, its senior vice president-marketing and business development (left).It recently took on Vino [...]
ITB Asia opens as region drives growth
21/10/2010 by Zubair Ashraf
ITB Asia 2010 opened today in Singapore with the travel industry in Asia confident again and enjoying strong growth in leisure, meetings and corporate travel. Exhibitor numbers at the three-day B2B travel show organized by Messe Berlin (Singapore) are up 6 per cent on last year, with growth in the [...]
ITB Asia puts association meetings business in spotlight
26/08/2010 by Zubair Ashraf
ITB Asia has attracted over 25 speakers to address Association Day, a specialist forum 20-21 October that is dedicated to understanding and growing the association meeting sector in Asia.Annual and bi-annual association meetings for doctors, insurance experts, dentists, scientists and other professi [...]
Karma Comes Around to those who book early
01/03/2011 by WiT
Banyan Tree Hotels & Resorts is launching an online campaign to reward guests who book early.Called “Karma Comes Around”, the online campaign allows guests to Banyan Tree and Angsana - its sister brand - to enjoy credits equivalent to one night’s room rate for every booking of two nights a [...]