Marketing
Expedia counts on exclusive AirAsia inventory as it executes JV in S’pore, India and Japan
10/10/2011 by WiT
Just got back from my catch-up with Dan Lynn, managing director of Expedia AirAsia, and what should I see on the way home? A bus emblazoned with Expedia.com.sg saying, “Don’t let the best travel deals pass you by”. Expedia Singapore (pictured below) is the first full service Expedia brand [...]
Low cost Singapore Girl, you’re a cheap way to fly?
26/05/2011 by Yeoh Siew Hoon
Last night, I was the MC for a charity dinner for the Akaraka Foundation in which more than $100,000 was raised for children’s education in the Philippines.One of the items put for the live auction was a pair of boxing gloves signed by Manny (Pacman) Pacquiao who, to people who know boxing, is to [...]
After QF32, Qantas to spend more on social and digital media
05/04/2011 by WiT
Qantas will be investing more resources in social and digital media following the wake-up call it received after the QF32 incident in which tweets saying it had crashed had an immediate impact on its share price.CEO Alan Joyce (left), speaking at the Australian Tourism Exchange, said that that incid [...]
Agoda teams up with Jetstar
02/06/2011 by WiT
First it was Expedia and AirAsia. Now it’s Agoda and Jetstar but in a different kind of partnership.The partnership between the Asia-based global hotel booking site and the Australia-based low cost carrier means that Agoda.com's proprietary hotel inventory of thousands of hotels will be access [...]
AirAsia headquarters to stay in Malaysia: Fernandes
25/07/2011 by WiT
Regional low-cost carrier, AirAsia, has refuted news report that it is moving its corporate headquarters from Kuala Lumpur to Jakarta. It is only setting up a representative office, AirAsia Asean, in Indonesia's capital city. AirAsia Group CEO Tan Sri Tony Fernandes (pictured below) reaffirms tha [...]
Almost half of buyers to ITB Asia 2010 are new
27/09/2010 by Zubair Ashraf
Messe Berlin (Singapore) has announced that 47% of hosted buyers at ITB Asia 2010 will be new buyers. The majority of them have been recommended by exhibitors.Some 62% of all hosted buyers scheduled to attend will represent travel markets in Asia Pacific. ITB Asia organizer, Messe Berlin (Singapore) [...]
Asian consumers taking to online shopping in big way, says Visa survey
05/01/2011 by WiT
Consumers in six rapidly growing eCommerce markets are taking to online shopping in a big way, according to the 2010 Visa eCommerce Consumer Monitor. Almost nine in 10 (87%) of the survey respondents across the six markets polled said they had purchased products and services online in the past year. [...]
WIT Day One – Social media rules in branding and marketing
19/10/2010 by Zubair Ashraf
Malaysia’s low-cost carrier AirAsia is embracing e-commerce in a big way to enhance its branding and to expand its customer base, and it has not looked back since it started its social media journey 18 months ago.Kathleen Tan, AirAsia’s regional head of commercial, said that the airline’s soci [...]
With new website, MAS hopes to double conversion from browse to buy
23/02/2011 by WiT
Dr. Amin Khan (pictured top centre), Malaysia Airlines Executive Vice President, Commercial Strategy, used five words to describe the airline’s refreshed malaysiaairlines.com website at its launch earlier this week – Flights, Tour, Transfer, Hotel, Car Hire.The five words form the essence of w [...]
“Now Even Penguins Can Fly”
22/02/2011 by WiT
Azran Osman-Rani, an outdoor adrenaline junkie, has had many adventures in his life. Perhaps the one that really had his adrenaline rushing was his recent amazing venture in Antarctica where he visited the American and New Zealand research bases at McMurdo and the Scott Base.At these base stations h [...]