Innovative pricing module for the hospitality industry from Brand Karma and IDeaS
Holistic digital marketing solution for hotel and travel brands, Brand Karma, and IDeaS Revenue Solutions have partnered to launch an innovative solution called the IDeaS Reputation Pricing module.According to the Brand Karma’s media release, this is the “hospitality industry’s first tool to i [...]
Hotels.com bets on scale and localisation
Would you believe it that I've never booked a hotel via an online travel agency site? Nor an airline ticket for that matter. If I book online, I always go directly to the source. So it was fascinating to talk to Johan Svanstrom, the VP and MD of Hotels.com in Asia Pacific, about this very competiti [...]
How channel management yielded results for Caribbean Islands Travel
For Caribbean Islands Travel, life before it installed a channel management solution was cumbersome. To load inventory, its team had to open two sessions – one to check inventory and the other to load it.“We wasted a lot of time”, said Luis Medina, manager of Caribbean Islands Travel, a Florid [...]
Goodbye, random acts of marketing; hello, measurements and customer targeting
Say goodbye to "Random Acts of Marketing" as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released tod [...]
Groupon Getaways launched in Hong Kong
Groupon Hong Kong has launched its new travel deal website, “Groupon Getaways”, which offers people in Hong Kong and greater Asia specialty travel deals including discounts on flights, hotels and cruisers, with weekly deal updates.Through the new site consumers are able to access attractive tra [...]
Getting to know the real outliers on TripAdvisor
Malcolm Gladwell wrote a book called Outliers a few years ago that examined what makes people successful (his other book, The Tipping Point, has become a must-read for many businesspeople worldwide -- particularly those involved with marketing). Outlier is really a statistical term that describes [...]
Give me a deal, and I will give you brand, sales and customers, says Getaway’s Hughes
A site that offers deals, then promotes the deal and brand on a well-known television travel show and have trusted travel journalists talk about the deal, brand and destination – that’s what Australia’s Channel Nine new start-up, Getaway Lounge, is offering.Helmed by Timothy Hughes, formerly [...]
eRevMax appoints Chief Operating Officer for Rate Tiger
eRevMax, the specialist in online distribution and channel management software for the hospitality industry, yesterday announced the appointment of Michael McCartan as the company’s new Chief Operating Officer. Formerly VP Product Management at Pegasus Solutions, Michael joins the eRevMax team to [...]
eRevMax expands its global footprint
Global software and services house, eRevMax International, has expanded its brands RateTiger and SimpleDistribution in Australia, South Africa, South America and China with the opening of sales offices and representations.These two solutions, which are eRevMax’s lead product brands, offer chann [...]
Expedia + AirAsia marriage changes the game
The joint venture agreement between Expedia and AirAsia is a game changer in many ways, and serves several purposes for both companies.1. It will influence the way Western companies think about their Asian strategy, not only in travel – how much are they prepared to give for what they stand to get [...]
