FastBooking’s new service to increase hotel’s direct bookings
FastBooking Direct Link brings Internet users from worldwide partner sites closer to the hotel’s official website with a single click on the "check rates" button.The service, developed for independent hotels and independent hotel groups, debuts with Google (Google Maps, Google Hotel Finder), TripA [...]
Customer truths that will hold sway in 2011
Can you handle the truth? Two experts share their customer insights for 2011.Siva Ganeshanandan, General Manager, APAC Autonomy OptimostQ: What are the three things you think will happen in the travel distribution, marketing and technology space in 2011? (in other words, your predictions)• Greater [...]
Deals site Ensogo moves into travel
There is no doubt that deals are hot and everyone’s getting into it. Even Expedia. It tied up with Groupon recently in the US and Canada to create Groupon Getaways with Expedia, offering deeply discounted travel deals from its hotel client base.In Asia, deal sites have popped up everywhere and the [...]
With Scoot onboard, GfK’s Travelscan study takes off
With the signing of its 10th participant, Scoot, research company GfK is set to launch its Travelscan study for the Singapore market. Travelscan uses live forward booking data from various players to monitor weekly trade performance across online and offline distribution channels. Among the 10 comp [...]
What the tourism industry can learn from World Cup super brands
Carolyn Childs, co-founder of MyTravelResearch.com, says emotional connections always beats the big bucks in marketing wars. She shares her insights and marketing tips on emotional branding in her World Cup blog.At 4.30am on Saturday, all three household members here got up to watch defending World [...]
Over 3 in 4 in Singapore plan leisure trips less than a month in advance
Travel is becoming an increasingly important sector for the small and affluent country of Singapore as frequency of outbound trips by air made by consumers here have been rising over the years.A recent GfK study revealed that around 76 percent have been made by travelers no more than a month ahead o [...]
Big Data is the game changer for travel – are we ready?
Each day, we produce and rely on more data than the previous day, so our data consumption compounds exponentially, department-by-department, day on day, year on year.Our ever-expanding tool sets allow us to access more data via more devices as we trawl, isolate, scoop up and machinate relevant info [...]
New research reveals LGBT tourism’s potential and strategies to capture market
Gay Pride events have become big business especially for tourism marketing offices, which are increasingly promoting them to shine a spotlight on their destination in a competitive LGBT (lesbian, gay, bisexual, transgender) tourism market, according to Out Now Global LGBT2020 research.
Lo [...]
Be a “BIG Shot” and win free trips on AirAsia
A joint initiative between Tune Money and Visa International, BIG is an innovative global loyalty programme that allows members to earn points when travelling and shopping, and redeem them for rewards including flight seats.
(Tune Money is the financial arm of Tune Group that has Tan Sri [...]
Asia Web Direct wants travellers to explore, dream and discover
Building on its major redesign in May 2010, Asia travel specialist AsiaWebDirect.com has launched additional tweaks to its website.
Quoting Mark Twain’s famous words of inspiration “Explore. Dream. Discover”, the website is aimed at inspiring travellers to explore new destinations in [...]
