Marketing
The Wrap: Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals
01/05/2014 by WiT
In the news: SIA collaborates with STB, It’s Abu Dhabi for Abacus’ AIC, Star Media Group’s new online shopping portal, TripAdvisor’s local domain site in Vietnam Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals Singapore Airlines (SIA) and the S [...]
Travel expenditure rising in 2014, but travellers still on the hunt for bargains
23/04/2014 by WiT
Travellers are planning to spend more on their holidays in 2014, with the average annual traveller spend rising from US$5,955 in 2013 to US$6,136 for this year, an increase of 3%, according to TripAdvisor’s third installment of its biannual TripBarometer study. However, finding the best [...]
Growing role of metasearch services in hotel online marketing
08/04/2014 by WiT
2014 is the year of metasearch and hoteliers should allocate part of their budget in metasearch marketing and include it in their core marketing plan, according to eRevMax. The hotel online distribution and channel management solutions provider has compiled an Infographic, “Meta-search: [...]
In an age of Math men, Brand Karma and Starwood win Data Creativity Award
03/04/2014 by WiT
For those who were at the WIT Conference last October, you’ll remember Lawrence Kuok, Manager, Digital Marketing, Starwood Hotels & Resorts Asia Pacific presenting a Facebook campaign that yielded unbelievable ROI. Well, that campaign and the agency that executed it, Brand Karma, has [...]
A carnal appetite, stripped bare
07/02/2012 by WiT
An honest and unflinching exploration of sex addiction, Shame is far from the usual Hollywood fare.Steve McQueen's rendering of a sex addict's world has a fragile yet sinister beauty: beneath his ordered life, depicted through the protagonist's success at work and showroom apartment, lies an insati [...]
Travelport explains its Agility programme
03/02/2012 by WiT
The following is a statement from Travelport outlining its Agility programme.Travelport Agility is an initiative to provide our travel agency customers with wide-ranging products in a single package and has been created to enable them to compete effectively in today’s rapidly changing travel indu [...]
Travelport’s Agility comes at a price for agents – will they pay?
03/02/2012 by WiT
Travelport’s rollout of its Agility Product Suite, coupled with a revision of commercial terms that will essentially require travel agents to pay for terminals, is causing rumblings among agents in Asia.(See Travelport explains its Agility scheme)The move, made in a space where agents in Asia ar [...]
PhoCusWright@ITB features key European travel leaders.
02/02/2012 by WiT
PhoCusWright has unveiled a pioneering programme forPhoCusWright@ITB, which takes place on March 7 in conjunction with ITB Berlin.This conference-in-a-conference is designed to help executives capitalise on key trends impacting the travel, tourism and hospitality marketplace.This year’s theme, [...]
Top travel websites 2011 – Hong Kong and Singapore
01/02/2012 by WiT
A look at the top 10 travel websites for 2011, as of January 2012, from Experian HitwiseIn Hong Kong jipiao.trip.taobao.com took the lead with 10.7% share of visits compared to Ctrip's 8.2% and Qunar's 7.2% respectively                                      [...]
Strong demand for ITB Berlin 2012
01/02/2012 by WiT
The countdown to the 46th ITB Berlin, which takes place from March 7-12, has begun. Many of the halls are already booked up. Messe Berlin expects participation from around 11,000 exhibiting companies and organisations from more than 180 countries.David Ruetz, head of ITB Berlin said bookings were o [...]