Marketing
APAC enjoys rise in tourist arrivals
12/12/2011 by WiT
Statistics from the Pacific Asia Travel Association (PATA) show a 6% increase in international visitor arrivals to Asia Pacific destinations for September 2011.For the first nine months of this year all Asia Pacific sub-regions maintained a positive performance, although at different levels of gr [...]
Predictions for 2012, Part 1
09/12/2011 by WiT
As the year winds to an end, WIT asks its panel of experts to look into their crystal ball and tell us what lies ahead.Fritz Demopoulos, Former CEO, QunarChina1.  We'll see a continued shift to online sales vs offline sales, direct-to-consumer vs third-party agency sales, leisure travel vs busines [...]
MetaSearch Uncovered
09/06/2014 by WiT
This is a guest blog by Lina Serpil (pictured below left) of Sabre Hospitality Solutions who reveals the importance of Meta Search for hoteliers. All the hype these days in the Digital Marketing world is around MetaSearch. I hear customers and experts talking about MetaSearch more often th [...]
Root cause of travel disruption is mainly man-made, says Abacus
04/06/2014 by WiT
Travel disruption is typically associated with natural disasters but the real scourge is, more often than not, man-made, according to Abacus in its published metrics on causes behind millions of travellers altering their trips. The findings are collated from broadcasts of the Abacus Trip [...]
“Spot the Lumia” and get to party in the sky
16/01/2012 by WiT
India’s Jet Airways and Nokia Lumia are hosting the Sky Party on January 20 to celebrate their partnership in transforming the airline’s Boeing B737-800 aircraft into a flying virtual billboard with a new, innovative  wrap. The  "Spot the Lumia"  consumer competition to celebrate t [...]
AirAsia X axes India and Europe routes, launches KL-Sydney service (UPDATED)
12/01/2012 by WiT
The Malaysia-based long haul low cost affiliate of AirAsia has suspended services to four cities - Mumbai, New Delhi, Paris, London - due to global economic uncertainity, soaring taxes and higher jet fuel prices. It however has added the much-prized Sydney to its network (read Update below). [...]
Will 2012 be the year of contextualized digital experiences?
30/12/2011 by Carl Griffith
It’s that time of year when everyone is posting about 2012 and giving us their predictions and thoughts on a myriad of topics and trends. Perhaps, when it comes to trends, it’s technology, Social Media and mobile that still manages to grab headlines.  It’s the speed of development an [...]
Southeast Asian women opting for solo or all-female travel
09/05/2014 by WiT
Women in Southeast Asia are embracing independent travel, either travelling solo or on female-only trips, according to the findings of TripAdvisor’s inaugural Women and the World Travel Survey. The study of over 600 women from Singapore, Malaysia, Thailand and Indonesia found that one i [...]
“Add + Our Uniqueness” idea wins WIT Indonesia Design Challenge
07/05/2014 by WiT
The WIT Indonesia Design Challenge, run with Kreavi, the Indonesian crowd-sourced designer community, and Wego, which challenged designers to come up with an idea to promote Indonesia, produced one winner, Mahwari Sadewa, who came up with the theme, “Visit Indonesia. Add (+) Our Uniqueness.”� [...]
GfK brings its travel tracking services to Asia to shed light on online-offline relationship
06/05/2014 by WiT
When I asked what GfK meant, Laurens Van den Oever (right), global travel director at the 80-year-old German company said three highly unpronounceable German words (to me anyway) but suffice it to say, in English, it means “Growth From Knowledge”. And it is this mantra that this fam [...]