Marketing
Old people like iPads, women like cute
13/06/2012 by WiT
My mind’s still buzzing with tech talk from Echelon 2012, the tech start-up event for Asia. So before I lose attention – boy, it’s hard these days when attention has been commoditized and mine’s down to a supergnat’s – here’s a summary of what I learnt.Summary cos I know your attentio [...]
AirAsia sets up in Jakarta to prepare for next decade of growth
13/06/2012 by WiT
AirAsia’s rapid growth in the last 10 years, from an airline with a "fleet" of two ageing Boeing B737 aircraft, six domestic routes and 250 Malaysian staff, calls for a major shift in its perspective, strategy and operations if it is to sustain its trajectory.The airline also needs to pivot to a [...]
Agoda.com launches free Facebook booking button (BE3)
13/06/2012 by WiT
Agoda.com today launched the free Agoda.com Facebook Booking Button (BE3) for Hotels.In 2010, Agoda.com launched a free booking button (BE3) that plugs into a hotel’s existing website, allowing customers to make bookings directly from the hotel’s page.Once installed, the booking button links [...]
Attention now a commodity, loyalty’s about creating social cocaine
13/06/2012 by WiT
To Brian Wong, the 21-year-old founder of Kiip, a mobile rewards platform for people who play games, loyalty 2.0 is about “creating social cocaine”.In other words, get people hooked and wanting more and when the more comes, it is unexpected and “surprises and delights”.Loyalty 2.0 must the [...]
Bolstered by new funding, MTT sets out to expand
08/06/2012 by WiT
Travel technology specialist, Mobile Travel Technologies (MTT), intends to spread to new markets with its latest financing from DFJ Esprit, one of Europe's largest venture capital firms.The US$5 million round of funding will also be used to strengthen the team at its headquarters in The Digital [...]
Abacus, Raja Kamar team up behind hotel wholesale product
08/06/2012 by WiT
The battle for hotel content continues. Abacus International, in partnership with Indonesia-based Raja Kamar International, is rolling out a hotel wholesaler product, RoomDeal, which will give its agents access to the best nett rates firstly in Indonesia and then more markets as the product is roll [...]
ezytravel.co.id makes comeback to claim lead in flights
06/06/2012 by WiT
Not many people know this but the first local attempt to set up an Indonesia OTA was made in 2008. The Dwidaya group, one of the country’s big three travel families, took the first step withezytravel.co.id.Unfortunately, after six months, the site crashed, said founder Eric Tjetjep. “We had too [...]
Discovering Kuala Lumpur the TripAdvisor way
06/06/2012 by WiT
TripAdvisor recently announced it added 30 global travel destinations to its offline mobile City Guides (for iPhone and Android) including Singapore and Kuala Lumpur. Hearing good things about these guides, I decide to test drive my adopted city of residence – Kuala Lumpur.In the course of my wo [...]
The world is flocking to UK for London 2012
04/06/2012 by WiT
Travel data provided by Amadeus and ForwardKeys.com, revealed the travel trends impacted by London 2012 Olympics. International visitors are set to flock to London for the Games (July 23-August 12), based on actual global air reservations, with Asia representing the highest growth region for bo [...]
Wotif takes lessons from local markets as it expands
04/06/2012 by WiT
Wotif.com has cornered the online accommodation booking space in Australia and New Zealand, turning over US$1.1 billion worth of bookings per year for the 10,000 accommodation providers in Australia and New Zealand and 7,000 in South-east Asia listed on its site.Claiming a market share of 10% of a [...]