Marketing
With funding from Ctrip, HomeAway, Tujia set to take flight
18/05/2012 by WiT
Hot on the heels of her appearance at WITX-Women In Travel in Bangkok last month, and co-founder and CTO of Tujia.com Melissa Yang is all set to take flight like the wild geese she said she was at the conference, when asked what kind of bird she thought she was at the event. That’s because the co [...]
Excuse me, do you use both sides of your brain? If so, AirAsia Expedia wants you
17/05/2012 by WiT
As the person responsible for shaping people and culture at AirAsia Expedia, Linda Lim has a big job on her hands.While both companies are heavily focused on technology, the cultures of the joint venture partners are distinctly different and Lim, who joined the 50/50 joint venture last October, has [...]
Keen on business events? 10 things you ought to know
16/05/2012 by WiT
A swathe of changes is sweeping through the business events industry. Competition is rising among destinations all going after the lucrative segment and technology and sectoral shifts are also transforming customer behaviour.At the recent WITX-Women In Travel, Elizabeth Rich (pictured right), a lea [...]
STB’s outgoing chief shares lessons in brand building
16/05/2012 by WiT
Aw Kah Peng (pictured below right) is not your run-of-the-mill type travel professional with years of industry experience behind her.  She studied chemical engineering, even though she loved music and played classical piano. It was the pragmatic choice, she said. “My father didn't think you coul [...]
Top travel websites for April
15/05/2012 by WiT
Wotif.com emerges as a new player in the OTA category, while top the list in Australia, while jipiao.trip.taobao.com and Zuji occupy the top spot in Hong Kong and Singapore respectively.How the agencies fared from data compiled by Experian Hitwise. (Detailed data in the slideshow below)Australia• [...]
Are you tired of Social Media?
14/05/2012 by WiT
 The term ‘social media fatigue’ is not uncommon – something that’s been bandied about for a while.  In fact, I remember our own Siew Hoon using it when talking to the panel in her moderation session following Singapore’s Social Media week keynote last year.I mention it because I’m in [...]
AirAsia to sport a cool, new look
11/05/2012 by WiT
AirAsia is embarking on a rebranding exercise, which involves the airline's new corporate identity and weekend uniforms for its flight attendants.The rebranding, estimated to cost US$5 million, also includes a new television commercial featuring AirAsia Allstars, a new look to its offices, all che [...]
Japan rebound to be fuelled by low cost flights
11/05/2012 by WiT
Business has bounced back surprisingly well in Japan, according to the boss of Venture Republic, which runs two of the country’s leading travel meta search sites, travel.jp and hotel.jp.Said Kei Shibata, “With the help of current exchange rates, stronger yen, and a more stable macro economic [...]
Pegasus partners TravelSky to open door to Chinese hotel bookings
10/05/2012 by WiT
Pegasus Solutions and TravelSky Technology Ltd, China’s state-owned global distribution system (GDS), have completed a connection that makes Pegasus’ global hotel inventory of nearly 100,000 hotels available for booking in China.With more than 1,000 hotels under nine brands, Starwood Hotels [...]
Shangri-La unveils new website
09/05/2012 by WiT
Shangri-La Hotels and Resorts has launched a revamped websitewith enhanced features, which include sharing the best of the group’s photography.To celebrate the inveilingShangri-La Hotels launches the "#LovingTheMoment" Instagram initiative to encourage travellers to share photos that tell a stor [...]