Marketing
MAS slips in new logo, is it enough to turn airline around?
18/04/2012 by WiT
Can you spot the difference? Well, one's the old logo of Malaysia Airlines and the other, the newly-unveiled one done by Landor Associates (Sngapore), its appointed brand agency for its new A380 fleet.Malaysia's flag carrier unveiled the new logo rather quietly at a media conference on March 8 whe [...]
TripAdvisor gets friendlier with new Facebook feature
17/04/2012 by WiT
The “Friend of a Friend” feature on TripAdvisor's site highlights trusted reviews and opinions from friends of Facebook user’s friends.Travellers are now 10 times more likely to see personalised travel advice on its site, according to TripAdvisor."Travel advice from friends is incredibly us [...]
Top travel sites for March
16/04/2012 by WiT
Webjet Australia is the top travel website in Australia, while Ctrip.com and Zuji Singapore leads in Hong Kong and Singapore respectively in March 2012 from data compiled by Experian HitwiseAustralia•  Webjet Australia retained its number one spot as top travel agency while Expedia Australia is [...]
AirAsia X’s giving away a plane!
10/04/2012 by WiT
Malaysia Airlines started the “reward your fans with free flights” with its recent social media campaign, "The Big Flight" competition on its official YouTube brand channel to offer a free joyride for the winner and three friends on the airline's Airbus A380 aircraft in June (read story).Now  [...]
Buyers’ registration for ITB Asia 2012 opens
09/04/2012 by WiT
Messe Berlin (Singapore), organiser of ITB Asia, has openedregistration for this year’s buyer programme, which is enhanced with the addition of the "Group" and “Individual” categories.New buyers can register for partial hosting status under the “Individual” category, and enjoy 50% off [...]
Here’s how we do it at Scoot, says ‘Chief Cash Cow’
09/04/2012 by WiT
Proving that customers are motived by low fares, Scoot, Singapore’s new low cost airline, sold 30,000 seats in less than a week after it announced S$88 fares for its launch flights to Sydney.“We are an online retailer that just happens to sell flights,” said Scoot’s head of commercial, Ste [...]
WIT Japan brings together Japanese and global brands
09/04/2012 by WiT
The WIT Japan Executive Forum, set for May 25 in Tokyo, is shaping up into what could be the first and highest level exchange of ideas and knowledge about the online travel space between Japan and the region. More than 60 travel industry leaders from across the region and within Japan, representi [...]
Roomorama’s lofty goal to become ‘Expedia’ of short-term accommodation
05/04/2012 by WiT
Roomorama.com, which merged with Lofty.com yesterday in a deal which also brought seed funding of US$2.1 million, aims to be the biggest online marketplace for professionally-managed properties by year end.The merger, which sees Lofty.com being rebranded Roomorama (the website declares the name ch [...]
Wego launches in Malaysia
04/04/2012 by WiT
The Singapore-based global travel metasearch engine has launched a dedicated website to provide Malaysian travellers with faster and cheaper travel options and packages.Wego Malaysia employs new and 
innovative technology to help travellers compare the price and availability of flights, accommod [...]
PATAmPOWER for travel professionals on the go
04/04/2012 by WiT
The real-time travel data platform from the Pacific Asia Travel Association (PATA) provides the latest travel information on tablets, smartphones, laptops and desktop computers.Created in HTML5,  PATAmPOWER contains a wide selection of data that includes aviation passenger flows, flight capacit [...]