Marketing
Travelport fights for room in changing world of hotel distribution
03/04/2012 by WiT
With its Rooms and More product launched late last year, Travelport is not just competing for a slice of hotel bookings but also a change in industry.Niklas Andreen, Travelport group vice president, hospitality & partner marketing, said, “GDSs have to evolve with the times, 70% of Expedia� [...]
AirAsia, world’s most tweeted airline
02/04/2012 by WiT
Statistics released by Eezeer.com, a web and mobile social network that provides real-time on-the-spot verified tweets and reviews, showed AirAsia has gained almost double the number of tweets in February 2012 as compared to January.The number of mentions for the airline jumped from 13,500 to 23 [...]
ReviewPro to expand to Asia
29/03/2012 by WiT
ReviewPro, the Barcelona-based hotel reputation management and social media monitoring company, is expanding to Asia and will open an office in the region by the third quarter.Europe has been its focus since its establishment in early 2008. CEO RJ Friedlander said, “The region is growing and the [...]
Cash for carriage in new deal between MAS and AirAsia X
28/03/2012 by WiT
Malaysia Airlines has received a prepayment of RM20 million (US$6.5 million) in cash from AirAsia longhaul affiliate to uplift passengers on the latter’s four axed routes - London, Paris, Delhi and Mumbai.The national carrier inked a Re-accommodation Agreement (RA) with AirAsia X on March 27, [...]
How Daphne survived on social media alone in London
28/03/2012 by WiT
In the end, it was the cold that turned out to be the biggest challenge for Daphne Chui, the Singaporean girl, who took on the CanMan social media experiment of surviving in London for five days on social media alone.The experiment, which took place during Social Media Week, saw Martin Pasquier [...]
New CEO sets direction on branding, expansion and distribution for Jin Jiang
27/03/2012 by WiT
As China’s leading hotel group with a sprawling network of 120,000 rooms, Jin Jiang Hotels has yet to develop a brand reputation that matches its size.The Jin Jiang name, which has been around for over 80 years, should have been widely recognised as China’s national brand but it is not. German [...]
9flats banks on security and customer service to make it big in Asia
27/03/2012 by WiT
9flats, the Berlin-based apartment rental platform, is banking that its attention to security issues and customer service will help it gain traction in Asia, a market that is still new to the idea of short-term lets.The company, which managed to raise up to US$10 million of funding by last August, [...]
Join the fight for the “Big Flight” on MAS’ new A380
26/03/2012 by WiT
Malaysia Airlines (MAS) has launched "The Big Flight" competition on its official YouTube brand channel, which will see the winners earning a joyride on the airline's Airbus A380 aircraft in June."This is the first time any airline has given YouTube users an opportunity to be part of a milestone [...]
Abacus claims leadership in LCC, hybrid airline content in region
26/03/2012 by WiT
Abacus International saw a healthy year-on-year growth of 27% in 2011 against 2010 in the airline portfolio. It expects the growth to continue.Fuelling this growth was the signing of several exclusive contracts with airlines that include AirPhil Express from the Philippines; Sapsan, an LCC from Ka [...]
Route cuts part of bigger picture to build optimal network, says Azran
22/03/2012 by WiT
Recently AirAsia X has been shedding more routes than adding, leading to speculation that its low cost longhaul model isn't quite working out. Starting in January, the Malaysia-based affiliate of AirAsia slashed four routes - London, Paris, Mumbai and New Delhi.And then even before the dust had s [...]