Marketing
Fighting for the Great Cruise Comeback
29/11/2021 by Yeoh Siew Hoon
Cruise lines face vaccination and sustainability battles but “people are splurging again” ATTENDING my first Cruiseworld conference in Miami, organised by TravelWeekly, I am struck by three things. One, the cruise industry in the US is massive, and Asia is but a drop in the ocean, to put [...]
New WTTC & Trip.com Group report uncovers latest consumer trends and shift in traveller behaviour
29/11/2021 by WiT
THE World Travel & Tourism Council (WTTC) and Trip.com Group (Trip.com, Ctrip and Skyscanner) have published ‘Trending in Travel’, a new report that provides an outlook on the shift in traveller behaviour and future booking trends in the wake of Covid-19. The report focuses on booking tr [...]
Aerial views: How brands can cater to a new breed of traveller as borders reopen
24/11/2021 by WiT
This article is written by Cumarran Kaliyaperumal, Analytical Lead, Travel, Google, and Hermione Joye, Sector Lead, APAC Travel, Google THE travel industry is kicking into gear. Border and quarantine restrictions are easing up with increasing vaccination rates, and people are ready to travel eve [...]
Savouring the now, friendcations, active ecotourism: Trends shaping the travel space in 2022
23/11/2021 by WiT
Amadeus looks into the crystal ball to see what the travel industry can expect for next year. AFTER almost two years of being grounded people are keen to travel again as borders in many countries reopen to the fully vaccinated, leading to a rise in searches and bookings. The Amadeus 2022 Tra [...]
RedDoorz CEO on SEA potential, performance marketing lessons and growing up fast
23/11/2021 by Yeoh Siew Hoon
Digitisation accelerated among consumers as well as independent hotel owners YEOH Siew Hoon interviewed Amit Saberwal, CEO of RedDoorz, Southeast Asia's largest technology-driven hotel management & booking platform at the Phocuswright Conference 2021, where they spoke about the breakout reg [...]
Travelstart and MakeMyTrip: Charting a post-pandemic future
22/11/2021 by WiT
TWO online travel pioneers – Travelstart founded in 1999 in Africa and MakeMyTrip founded in India in 2000 – were at WiT Experience Singapore to share how they are facing the future as they emerge from the dust of Covid. In a wide-ranging conversation, both companies talked about new service [...]
Sponsored Post: Travel industry maintains momentum
THE third quarter of 2021 saw sustained momentum for the travel industry, even if the Covid-19 Delta variant and other global factors impacted performance slightly. For instance, in Asia Pacific (APAC) the reopening of Singapore - and Australia’s trial vaccine passport programme with select c [...]
Letter from Fort Lauderdale: The sun rises on global travel
18/11/2021 by Yeoh Siew Hoon
Expedia's Kern says no more “peanut butter” approach to expansion while Concur founder Steve Singh dives deep into corporate travel disruption WHEN Mark Mahaney, senior managing director of investment banking firm, Evercore, asked the audience at the Phocuswright conference how many had trav [...]
The Commander and the Hawk: Sometimes it’s good to let go
17/11/2021 by Yeoh Siew Hoon
KAYAK and Open Table chief on entry into hospitality and changes to work habits THIS week, KAYAK announced two more hotels in New Mexico, in addition to its existing one in Miami. Steve Hafner talks about what this expansion into hospitality means plus how he’s been managing through the pandem [...]
Japanese travel in transition to better times ahead as curbs eased and Go To Travel campaign may restart
16/11/2021 by WiT
JTB’s president sees “bright future”, Reiwa wants to shake up outbound travel market JAPAN’S battered tourism industry is hopeful that it may be turning the corner on the pandemic. At the end of September, the state of emergency covering Tokyo and 18 other prefectures was lifted and an i [...]