Marketing
“We have seen the coffin but there’s always a way back”
27/09/2021 by Yeoh Siew Hoon
How Klook at seven came back with higher revenues than pre-Covid and profitability ERIC Gnock Fah, co-founder and COO of Klook, barely remembers what he was doing when he was seven years old. “It’s all a bit of a blur. I studied hard, got good grades, wasn’t very athletic. My family was tr [...]
Sustainability is not cheap, “you have to spend to save”: Pan Pacific’s Choe
27/09/2021 by Yeoh Siew Hoon
Parkroyal Collection expands to Malaysia, group to open 13 new hotels by 2024 SITTING in the lobby of the Parkroyal Collection Marina Bay, I am aware of a feeling of déjà vu mixed with a sensation of something new, lighter, greener. From the outside, it looks and feels like the hotel it used t [...]
The WiT Podcast – Episode 37: Fernando Gibaja, General Manager, Capella Singapore
15/09/2021 by WiT
How a life of travel prepared this hotelier for this period of no travel, dogs and all THERE was a moment during Covid-19 when Fernando Gibaja wanted to throw in the towel. It was the very first day when Capella reopened, and breakfast turned into a nightmare. “Honestly, I think it was the mos [...]
The Wrap: UNESCO designates Penang Hill a biosphere reserve, Etihad inks new deal with Amadeus, and more …
22/09/2021 by WiT
THE Wrap is a round-up of news in the travel and technology industries, and  updates on how businesses in these sectors are resetting as they prepare for post-pandemic travel. UNESCO recognises Penang Hill as biosphere reserve for its unique natural heritage The Penang Hill Biosphere Re [...]
Jost: Quality remains undervalued as a hard data point in hotel pricing
21/09/2021 by Yeoh Siew Hoon
TrustYou expands beyond hospitality, evaluates remote/hybrid work model EVEN though the space of hotel reviews and sentiment analysis has been around for about 15 years – Circos Brand Karma was founded in 2006, TrustYou in 2008 and Revinate 2009, just to cite a few of the startups in this sect [...]
Power shifts to travel apps, even in desktop-first markets
20/09/2021 by Yeoh Siew Hoon
Google study shows 58% of travellers in APAC prefer engaging with apps THAT digitisation was accelerated in Asia Pacific during Covid was not unexpected but what surprised Google’s Hermione Joye was the “massive and unanimous” acceleration of travel app use even in traditional desktop mark [...]
Phocuswright tips five key trends to watch in APAC
20/09/2021 by Yeoh Siew Hoon
THE Covid-19 pandemic ravaged economies and the travel industry in Asia Pacific (APAC), especially in countries with a higher dependency on tourism. As governments tried to protect their populations, they imposed severe restrictions on national and international mobility dealing a massive blow to t [...]
Sponsored Post: 10 reasons Sentosa Island in Singapore is the ideal destination for your next MICE event
16/09/2021 by Sentosa
The best and most convenient location for work and play with a healthy dose of nature and heritage SENTOSA, a tropical island that is conveniently located minutes away from Singapore’s city centre, is an ideal choice for meetings, conventions, exhibitions and events of all sizes.  Th [...]
The Wrap: SITA is now a certified carbon neutral company, Lufthansa and Travelport ink new distribution deal, and more …
16/09/2021 by WiT
THE Wrap is a round-up of news in the travel and technology industries, and  updates on how businesses in these sectors are resetting as they prepare for post-pandemic travel. SITA achieves status as a certified carbon neutral organisation SITA's CarbonNeutral company certification is ac [...]
Meet three new traveller personas – Wander Must, Mindful Explorer and Slow Pacer
16/09/2021 by Tabbi Maitland
STB’s “Global Conversations” sheds light on new traveller types and how to woo them AS part of its SingapoReimagine Global Conversations series, launched last week, the Singapore Tourism Board (STB) is preparing the industry for the emergence of three types of travellers – Wander Must, t [...]