Marketing
WiT South Korea Watch: Strong growth in online shopping, first Avani property in Busan, traditional heritage on show at Incheon airport
13/02/2020 by WiT
Highlights: Growing popularity of online shopping boost to retail e-commerce in wired South Korea, debut of Thailand-based Avani brand in Busan, Incheon Airport set to be showcase of Korean traditional heritage South Koreans’ love for online shopping behind retail e-commerce's robust growth [...]
The Wrap: Cooperation not ‘arbitrary restrictions and blanket travel bans’ to deal with coronavirus: AAPA
10/02/2020 by WiT
News Roundup: Call by AAPA for cooperation and assurance of safe air travel over Covid-19 fears, JTB's-Agoda collaboration in powering new websites, AirAsia’s implementation of digital solutions to reduce carbon footprint;  Cooperation not ‘arbitrary restrictions and blanket travel ban [...]
It’s action-packed time in Middle East as Saudi opens up, consumers move to mobile, WorldExpo 2020 gets set to open
06/02/2020 by WiT
As WiT Middle East prepares to return to Dubai on April 7, it is clear the winds of change blowing through the region’s travel market have intensified with the opening up of Saudi Arabia in full swing, the continuing migration of consumers to mobile and, of course, the building up to WorldExpo 20 [...]
The positive outcomes to look forward to for travel, post-Wuhan
06/02/2020 by Yeoh Siew Hoon
As someone who tries to look at the bright side of life, I am convinced that there will be several positive outcomes from this virus scare that has left the entire travel industry reeling. Already, in Singapore, one of the first countries to be hit, I sense a return to some form of normalcy. Th [...]
WiT Middle East Watch: Abu Dhabi uses tech and big data to target messaging, Air taxis aim to improve mobility in big cities, UAE blocks China flights, OYO expecting double digit growth from UAE
06/02/2020 by Yeoh Siew Hoon
Abu Dhabi uses tech and big data to target messaging The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) is partnering Sojern to benefit from the latter’s real-time travel audience targeting capabilities to understand travellers’ booking behaviour and employ targeted marketing [...]
WiT South Korea Watch: Five new tourism hubs, Korean Air’s new Budapest service, shopping festival launched
04/02/2020 by WiT
Highlights: Five new tourism hubs in South Korea, Korean Air’s new route to the Hungarian capital Budapest, shopping carnival in South Korea with attractive discounts across travel sector Five new tourism hubs picked to expand tourist activities beyond Seoul Busan's Gamcheon Culture Villag [...]
Loyalty program fraud sees astronomical rise, estimated losses of $1 billion per year
04/02/2020 by WiT
Loyalty program fraud has seen an astronomical rise of 89% year-on-year, and is now estimated at $1 billion each year. According to e-commerce fraud prevention agency Forter, this is predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of [...]
RedDoorz launches KoolKost to reinvent co-living in Indonesia
04/02/2020 by Yeoh Siew Hoon
Following its last fund raise of US$70 million, and as had been flagged by CEO and co-founder, Amit Saberwal, RedDoorz has launched a new co-living brand, KoolKost, which it describes as “an affordable, long-term fully managed community living service that allows customers to rent rooms under fle [...]
AirAsia’s Tony Fernandes, Kamarudin step down from executive roles amid probe over Airbus bribery
04/02/2020 by WiT
AirAsia Group Bhd (AAGB) chief executive officer Tan Sri Tony Fernandes and executive chairman Datuk Kamarudin Meranun have relinquished their executive positions with immediate effect for two months following allegations that the airline received a US$50 million bribe from aircraft manufacturer Ai [...]
Singapore Tourism Board first with support to mitigate tourism fall out from virus spread
03/02/2020 by WiT
Singapore Tourism Board has unveiled initial steps as part of a wider set of measures to help tourism businesses mitigate the immediate impact of the 2019 novel coronavirus (“nCoV”). STB said that it will waive licence fees for hotels, travel agents and tourist guides, and defray enhanced c [...]