Rethinking Trade Exhibitions: Lessons from China and creating a new hybrid world
In my career as a journalist, I’ve gone from print to web, then from web to mobile. Now I’ve gone from physical events to virtual and hybrid. Each time, it has meant surrendering old territory but always gaining new ones. Each moment creates an opportunity to create a new space, a new world.
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The Wrap: Malaysia Aviation Group unveils ‘Fly Confidently’ campaign, Explorer Dream receives infection prevention certificate, and more …
The Wrap is a round-up of news in the
travel and technology industries, and to keep track of developments in these
sectors as the green shoots of recovery slowly take root.
Malaysia Aviation Group introduces campaign to ‘Fly Confidently’ in the new normal
https://youtu.be/aJg2reH6inI
The [...]
Innovate and go: How Traveloka revamps its services to comply with changing travel behaviour
This article originally appeared on e27, by Shagun Karki.
The travel industry is far from a full recovery. But Traveloka has already seen a demand in travel and staycation bookings.
As the global health crisis hits the travel and tourism industries hard, travels have become driven more and m [...]
Expedia’s Melissa Maher talks recovery in travel, partnership with hotels, and diversity & inclusion
Charuta Fadnis, senior vice president, research & product strategy at Phocuswright hosted ‘The Breakfast Show In North America’ at WiT Virtual Summit on 24 June when she interviewed Melissa Maher, chief inclusion officer & senior vice president, Expedia Group, on issues from the company [...]
Andrea Traversone on maintaining focus on unit economics and sustainability, and always have a Plan B
Andrea Traversone, managing partner, Amadeus Capital Partners got In The Big Chair with Kevin May, editor in chief of PhocusWire during the WiT Virtual Summit on June 24. Watch the full interview here.
Here are the key takeaways:
What should be the key priorities for travel brands?
“The [...]
Inflection Detection: How travel brands can discern and capture upswings In demand
This is an opinion piece by Carolyn Corda (pictured below), chief marketing officer, ADARA.
Very few people are traveling now, but the $2.9 trillion question is when will people start booking travel again. The World Travel and Tourism Council (WTTC) predicts that a staggering 197.5 million trave [...]
Letters from the various corners of the world, with love
Industry stalwarts from various parts of the world were invited to pen letters to the WiT Community and then deliver them at the recently concluded WiT Virtual Summit. What these letters highlighted were the nostalgia we all feel around travel, the hard reality of what has happened to travel, but a [...]
Metasearch still “winning formula” for hotel bookings, but display advertising is catching on
Bookings from metasearch remain the largest ad-driven booking channel, but display advertising, one of the latest digital media techniques, now generates 31% of ad-based bookings, overtaking branded search.
This is
according to the latest study
conducted by D-EDGE on the state of hotel advertis [...]
Expedia Group Media Solutions launches $25 million destination relief programme
To help reignite travel demand to destinations Expedia Group Media Solutions, the global digital advertising organisation of the travel group, is making available $25 million of advertising relief.
The fund is part of Expedia Group’s $275 million commitment to help travel partners rebound fro [...]
Technology will help protect ‘travel bubbles’ from popping
Can this simple but elegant idea help combat the likelihood of Covid-19 resurgence asks Jeremy Springall, vice president border management, SITA (pictured below). He shares his thoughts in this blog.
In 2020 new vocabulary has seeped into global consciousness. From ‘new normal’ to the more p [...]
