How to fill rooms during lean times with tactical marketing
The travel industry is now blessed or some may say cursed with hundreds of options to distribute travel products, OTA, SEO, SEM, EDM and on it goes to the point we run out of three-letter acronyms but each of these channels hold a very important place in the distribution pyramid.Travel suppliers nee [...]
How to play the mobile game in 2011
A new year simply wouldn’t be complete without top ten lists, countdowns and predictions for the year to come. In that spirit, I’ve put together five predictions for mobile in 2011, and offered some pointers and potential next steps.1. Tablets – The hits will just keep on comingThe Apple iPad [...]
I found the promised Golden Land – Myanmar (Burma)
I've always dreamt of going to Myanmar. The name itself exudes exoticism and mystery. And it doesn't disappoint. From the magical landscape, beautiful people and temples scattered all over the vast land, Myanmar is truly the Golden Land.And contrary to what I had heard before, the food was surprisin [...]
In Search of Groove Inspiration
You could say I travelled the world and the seven seas in search of inspiration for this year’s conference programme although unlike Annie Lennox, I didn’t have a lot of sweet dreams about it. (Picture shows the bit of ocean that divides Morocco and Spain as we flew close to Gilbraltar)In fac [...]
In the new world, technology, data and marketing must come together
RADIUS will leverage technology and data to seal its position as the leading corporate travel management company looking after mid-size multinationals on a global and regional level, says Nicholas Stafford, its senior vice president-marketing and business development (left).It recently took on Vino [...]
India, Indonesia – lands of opportunities for online travel
Two countries, so similar yet so different - one maturing, yet still seeing explosive growth, the other emerging and about to see explosive growth.Indonesia may not have strong online travel brands but awareness is growing, said Danny Oei Wirianto, CEO of Mindtalk, Indonesia (pictured left). The p [...]
Innovation, Ideas & Inspiration for Jobs at WIT*e, April 28
The first WIT*e – Inspiration & Mentoring in Singapore will kick off on April 28 with a focus on innovation, new start-up ideas and cool career opportunities in travel and tourism.Plus we will unveil news of an exciting new initiative from Web In Travel.WIT*e Singapore is being supported by Ab [...]
Instant measurability both boon and curse, says Purple Click’s Teo
The instant measurability of digital advertising is both a blessing and a curse, according to Desmond Teo of Purple Click.Speaking on “Mobile Marketing: Web 3.0 on the Go”, he said because they were so measurable, they were attractive to advertisers.But it also means that some campaigns are not [...]
Internet users in Greater China spend most time on portals and entertainment sites
comScore Inc., a leader in measuring the digital world, recently released a report on how Internet users spend their time online in Greater China, which covers mainland China, Taiwan and Hong Kong.The report found that portals commanded the largest share of online minutes, followed by entertainment, [...]
iSpeedy application gets a major upgrade
Amadeus and Speedy Travel continue their successful partnership as the innovative online agency releases the latest evolution of its iSpeedy Travel application. The new developments include an iSpeedy social networking function, which introduces extensive connectivity with social media allowing for [...]
