Trends that transform how airlines are marketing their brands
The State of Airline Marketing report lists seven key trends in 2014 with accompanying case studies, which show how airline marketing is undergoing a radical transformation.Co-published by airlinetrends.com, an industry research agency, and SimpliFlying, an aviation consulting firm based in Singapor [...]
The Wrap: Mixed performance for APAC hotels in H1 2014
In the news this week: APAC hotels' half year performance, new food street at Changi Airport, CWT mobile app integrated with gamification, APAC’s best hotel swimming poolsMixed performance for APAC hotels in H1 2014Hotels in the Asia Pacific region experienced mixed results during the first six [...]
More than half of Chinese travellers book hotels online
Last year 97 million Chinese travelled abroad, up 14 million from 2012, and more than 50% of these travellers now book accommodation online via the web or mobile, up from 45% in 2013, according to a Hotels.com survey.The OTA's third annual Chinese International Travel Monitor (CITM) reveals less tha [...]
Beyond the new logo, here’s why you must learn from Airbnb
There’s been lots written about the new Airbnb logo. Some have panned it. Some have mocked it, comparing it to bits of the human gentitalia. Some have applauded it.But beyond the logo change, there's something bigger happening, something that we in travel should watch carefully.With its new logo, [...]
Downing of MAS MH17 “a terrible crime”, says IATA
The International Air Transport Association (IATA) has issued a strongly worded statement saying the shooting down of Malaysia Airlines Flight MH17 on July 17 over eastern Ukraine was a “complete violation of international laws, standards and conventions" and a "terrible crime".IATA director gen [...]
Asians swayed by social media in choice of beach holiday destinations
Asians so love social media that they are not only influenced by the medium for their sand and sea vacations, but is also the platform for them to show off photos and videos of their escapades.According to Expedia in its recently released “2014 Flip Flop Report” (see detailed report in infograhi [...]
Corporate travel feeling the pinch of new technology and smarter consumers
With a quarter of all corporate travel transactions to be on mobile by 2017, it is clear that this travel segment is being influenced profoundly by new technologies and changing customer behaviour.At the Travelport APAC Customer & Partner Conference in Bali, a key topic of discussion was the cha [...]
Letter from the road: Golden age of the customer is upon us, deal with it
While in Penang this week, the second leg of our WIT Hospitality Roadshow, I downloaded the HotelQuickly app to quickly check what rooms were available and at what price.The company had just raised US$4.5 million in a second round of funding and they were part of our panel of speakers at this roadsh [...]
The Wrap: Sabre’s Red App Centre sees record adoption rate
Making the news this week: Sabre’s Red App Centre’s record adoption, Fly-Thru with AirAsia, Linkedin with KLM, flights comparison engine for Lonely Planet, TripAdvisor Travellers’ Choice awardsSabre’s Red App Centre sees record adoption rateSabre Corporation reports that global user adoption [...]
Airline ancillary revenue for 2013 soars to a hefty US$31.5 billion
Global airline ancillary revenue has grown by leaps and bounds, from just US$2.45 billion in 2007 to US$31.5 billion for 2013, an increase of 1,200% since the first such survey in 2007 as revealed the annual CarTrawler survey.Analysis from IdeaWorksCompany, sponsored by CarTrawler, finds the top air [...]
