Travel mobile commerce boosts digital advertising spend, more opportunities for advertisers
The increasing use of mobile devices as a replacement for the PC to research, book and buy travel, hotels and other services, has created numerous opportunities for travel advertisers to leverage on this trend, according to the Travel Report by Millennial Media, an independent mobile advertising [...]
Study: First Quarter Trends in Online Hotel Reviews for APAC
Service Shines, Internet Lackluster
With the volume of online reviews at an all time high, hoteliers must be acutely aware of what is being said about their destination. TrustYou analyzed a random sample of 6.1 million global hotel reviews to understand travelers’ opinions so far in 2014. [...]
The magic sauce of content creation – keep it you and make it about your audience
(The WIT Next Content panel - from left, Steve Lai, Jacylnn Seah, Koay Yi Ling, Luke Clark and Turochas Fuad)
I remember the first time I saw Victoria Falls on the Zimbabwe-Zambia border. This massive body of water just falling over the edge of the cliffs, splashing everywhere an [...]
The Wrap: Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals
In the news: SIA collaborates with STB, It’s Abu Dhabi for Abacus’ AIC, Star Media Group’s new online shopping portal, TripAdvisor’s local domain site in Vietnam
Singapore Airlines, Singapore Tourism Board collaborate to boost visitor arrivals
Singapore Airlines (SIA) and the S [...]
Getting from Google to your Hotel Direct
Bloomberg and the Wall Street Journal reported that Google have added more arsenal to their Hotel-Price Ads (HPA) platform via a licensing agreement with Room 77 and acquiring their engineering talent. So what does this mean for hoteliers, digital agencies or booking technology providers? We aske [...]
As competition heats up in Indonesia, disruption could just be around the corner
It’s interesting how the online travel market in Indonesia is evolving. One thing’s for sure, the competition has intensified since the first WIT Indonesia last year – you could even say it’s gotten vicious, as more players enter the market and compete not only for customers but staff [...]
It’s getting busy tonight, honey; In2Nite ups the ante
There are some who think the same-day booking market is too niche to scale and be interesting. That Asia could be too diverse and fragmented a market for a model that relies on spontaneous travel, weekend getaways and short-term business trips.
And that it’d be hard to get good enough ra [...]
Letter from WIT Indonesia: Welcome to Day 1 of the Internet and be a Calculated Mad Man
As far as Oliver Hua (right), managing director of booking.com, Asia Pacific, is concerned, we are just at “Day 1 of the Internet” in terms of the potential of online travel in the region.
In his first appearance at a travel conference, the former eBay executive, who joined Planet Earth [...]
The Wrap: Plan your next holiday break with #EtihadSuggests
In the news: Etihad Airways’ new online global campaign, AirAsia’s starts ops in klia2, India’s best hotel beds
Plan your next holiday break with #EtihadSuggests
Etihad Airways, United Arab Emirates’ flag carrier, promises to take the stress out of planning for your next vacat [...]
Travel expenditure rising in 2014, but travellers still on the hunt for bargains
Travellers are planning to spend more on their holidays in 2014, with the average annual traveller spend rising from US$5,955 in 2013 to US$6,136 for this year, an increase of 3%, according to TripAdvisor’s third installment of its biannual TripBarometer study.
However, finding the best [...]
