In an age of Maths men, Brand Karma and Starwood win Data Creativity Award
For those who were at the WIT Conference last October, you’ll remember Lawrence Kuok, Manager, Digital Marketing, Starwood Hotels & Resorts Asia Pacific presenting a Facebook campaign that yielded unbelievable ROI.
Well, that campaign and the agency that executed it, Brand Karma, has won th [...]
The Wrap: Blogging campaign to promote domestic tourism in the Philippines
In the news: Blogging campaign in the Philippines, Star Cruises' second mega ship, strong growth for CWT in 2013
Blogging campaign to promote domestic tourism in the Philippines
Wego Philippines, Cebu Pacific, Tourism Promotions Board Philippines andChoose Philippines have jo [...]
The Wrap: Brand Karma expands in Europe, partners with HolidayCheck
In the news: Brand Karma partners with HolidayCheck, mega development for Melaka, business mobile app for BCD Travel, four more properties for Pan Pacific Hotels Group
Brand Karma expands in Europe, partners with HolidayCheck
Brand Karma, the digital marketing solution for hospitality and travel b [...]
The Contextless Generation
The Contextless Generation - what a mouthful and sadly, this may be what we are generating. A world where context becomes created artificially rather than naturally.
This was brought home when, over the holidays, I was watching a group of friends engage (of many different age groups) in that gr [...]
Letter from Shanghai: When you’re living on China speed, no time for slow TV
It’s a beautiful wintry morning. I am on the top floor of the Shangri-La Jing An overlooking an amazing city that never ceases to astound me.
Shanghai’s put on her best face for me these last three days – crisp air, blue skies – rare days, my Shanghainese friends tell me and so they [...]
Five ways you can use Facebook’s new Insights platform
Megan Peterson from Sabre Hospitality Solutions shares some valuable tips on to get the most from Facebook’s new Insights platform.
Do your fans really Like you? As Facebook’s new Insights platform rolls out to all businesses, you will have access to more data that shows just how likeable y [...]
Year of the Chat
“What are you doing?” I asked my 19-year-old god-daughter whose nose was buried in her smartphone.
She has an iPhone 4 and its screen is cracked and she complains about how slow it is. She’s looking forward to the new iPhone 5s she’s getting from her father as a reward for doing [...]
What folks in Asia Pacific searched for in 2013
“Potpourri” best describes what Asians searched for in 2013. Gadgets, online music/videos, sports, movies, newsmakers, haze, travel destinations, fashion brands were the trending and searched favourites, according to data from Google Zeitgeist 2013.
However, a few countries broke the trend [...]
Australians dreaming of a white Christmas
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A traditional white Christmas with gingerbread, ice-skates and all its accompanying trimmings is the most desired experience for Australians, according to a snap poll by travel metasearch site, Wego.
Europe is at the top of the dream list, with almost 32% of the 500 Wego users polled select [...]
Prediction for 2014: Eiffel Tower fully pre-booked by Chinese and Indian groups
Rod Cuthbert, chairman of multi-model search site, Rome2Rio, does his own kind of crystal ball gazing into 2014 and predicts three events that will shift the needle for travel. 1. The Eiffel Tower announces that all 2014 tickets have been pre-booked by Chinese and Indian tour groups. Sixty-two oth [...]
