Gibson leaves Travelport, Asia chief to be named in new structure
Travelport has made changes to its commercial team structure which will see Gillian Gibson, Chief Marketing Officer, leave the company by year end and Asia boss Simon Nowroz take on the role of Group Vice President, Business Development.A new regional managing director for Asia will soon be announ [...]
How to use online reviews to grow business and increase revenue
With the boom of social media and review sites, a hotel can no longer hide its online reputation. To thrive, it must monitor consumer sentiment online by understanding and proactively responding to reviews. Here’s how a hotel can leverage reviews to satisfy guests and gain more business. Once, t [...]
Keep it simple and loyalty works, plus it defends against disintermediation
Hotels.com is seeing good traction with its Welcome Rewards loyalty scheme which was rolled out in Asia a year ago. Globally, the programme has six million members.Johan Svanstrom, vice president and managing director for Asia Pacific, said it was seeing “great pick-up in all markets, particularl [...]
How social media can be a loaded weapon and why coaching is needed
As I write this, I am on the way to Seoul where social media’s just made a phenomenal star out of a slightly overweight Korean rapper who probably didn’t even forsee that his horse-like dance move on YouTube would become the sensation it has.Psy’s Gangnam video has not only spawned copycats - [...]
Win an AirAsia X ticket to Taipei – Instagram Competition #unpluggedwit2012
So you missed out on being a braveheart in our Unplugged 480 experiment? That’s ok! Here’s one more chance for you to take part in yet another.Upload a photo via Instagram with a hashtag #unpluggedwit2012 and show us exactly, just how YOU get unplugged.Winning IG entry will be announced at the [...]
Unplugged 480: A teenager’s nightmare
When my godmother (Siew Hoon) asked me to give up technology for 48 hours, I thought, “meh, it can’t be that bad.” Both last year and this year, I had given up food for 40-hours to raise money for hungry kids in Ethiopia.I figured, if I could give up food, something that was actually essentia [...]
Instant fame and the danger of being a one-horse wonder
A long, long time ago, Shakespeare said, “All the world's a stage, and all the men and women merely players …”I don’t think he had social media in mind though when he said this. But his words ne’ver ring truer than now – all the world’s indeed a stage and all of us merely players acti [...]
Tech addict singer takes the Unplugged 480 test and survives
Tuesday, Aug 28, I am busy. I am sending out emails to everyone who may try to contact me in the next few days.I am double confirming all my appointments for Wednesday and Thursday.All this while finishing my PR application – visiting MOM to retrieve my new work pass, having a two hour rehearsal [...]
Airlines adopting, allocating more resources to social media
Social media is playing an increasing important role in airlines’ daily operations with many planning to invest more to this medium, reveals the “Airline Social Media Outlook 2012” report by SimpliFlying.
The survey, conducted among 29 social-savvy airlines including KLM and America [...]
Unplugged 480 Experiment: First survivor Clare shares her experience
The first survivor of our Unplugged 480 experiment – to see how 10 tech addicts can survive for 48 hours without Internet and devices – has lived to tell the tale. Here's her story.Name: Clare Annabelle ChiuWhat I do: Group Director of Business Development, Warwick Hotels & Resorts Why I am [...]
