Fever is customising live entertainment and cultural experiences, one city at a time
“From day one of the pandemic, we saw a strong demand for live entertainment. What changed was how people wanted to consume those experiences.”
It’s funny - it’s often easier to find things to do when you’re travelling to destinations outside the city, even in the remotest parts. You can [...]
What’s stopping sustainable travel? Booking.com explores “trust” and “cost” in a new study
47% of Singapore travelers don’t believe that sustainable travel options are truly more sustainable.
The rise of sustainable travel since the return of travel has been well documented, with many major players in travel and hospitality adopting a more conscious approach to meet consumer demands. [...]
Singaporeans travel to relax, while Malaysians travel seeking adventure
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months
“Same-same but different” is a very common saying when it comes to describing, or rather differentiating, Singapore and Malaysia. The two countries share a common history, identical cuisine [...]
Top of the WiT 22: Understanding new trends and how to market to the emerging Chinese traveller
Top Of The WiT is a grab of the trendiest news that happened this week in travel, tech and Asia - all condensed into a quick-and-easy nugget-sized podcast.
In this special episode, we look back at some key learnings from China Arising: Hello, New China, WiT's first event of 2023 in collaboartion [...]
In an ideal world, his travel startup shouldn’t exist, says misterb&b founder
Mission: To be “the main place for all LGBTQ+ peoples to connect around travel”
While it’s fun to think of travel as an all-inclusive activity, the harsh reality is that not everyone experiences the benefits of travel equally. It’s not uncommon for marginalised communities, people of colour [...]
New travellers are out there – here’s how brands and marketers can find them
We know who the new travellers are but where do we find them? Where do we fish and cast our nets?
Obviously, marketing isn’t easy, otherwise companies wouldn’t hire specialists to oversee marketing campaigns and optimise brand presence across multiple online and offline channels. But, the [...]
How to future-proof travel: Global Travel Tech Thinktank Report
On October 3, about 40 industry leaders gathered for the first Global Travel Tech Thinktank, held by WiT, Phocuswright and Phocuswire, and hosted by Accor Asia.
The event’s purpose was to brainstorm the way forward for travel under the umbrella theme of “How To Future Proof Travel By Creating [...]
Top of the WiT Ep 13: ChatGPT on ways to reduce anger, Teacher-To-Mountain programme, and words to describe 2023
On Top Of The WiT, we bring you a grab of the news that happened this week in travel, technology and Asia – interesting nuggets that caught our eye and made it into the weekly WiT newsletter.
This week, social media was stormed by talk of Artificial Intelligence. ChatGPT, a bot by OpenAI [...]
Love must prevail to win talent, and sustainability will win hearts and minds
Hello, New World, Through The Eyes of Students
A group of hospitality and MICE students from the Singapore Institute of Technology had their minds opened to the possibilities of travel at WiT Singapore 2022. This is a summary of their reflections and learnings.
Hospitality [...]
Cruise chiefs hail comeback, urge travel agents to embrace digital – it’s now or never
CRUISING is back – with Cruise World Asia 2022 held in-person in Singapore for the first time in three years – and cruise chiefs in Asia urged their travel agent customers to embrace digital, given the acceleration in digital consumer behaviour during the pandemic.
This shift to online is hap [...]
