Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany
Just
because we can’t travel now doesn’t mean we can’t keep the fantasy of travel
alive in our customers’ minds. Here’s a round-up of destinations doing their
bit to keep dreaming alive.
Visit Greece: #greecefromhome
https://youtu.be/7t5OP8zlAS8
With the current coronavirus pa [...]
As domestic tourism engines restart, be mindful of consistent protocols and delivery of brand promise
Consumer confidence needs to be boosted, not broken, during fragile, early stage of recovery
As destinations restart their domestic tourism engines, it is critical that governments agree on health and safety protocols, and that travel brands deliver on their promise around the new procedure [...]
Domestic travel in Australia to take off July while air capacity will see slow, phased recovery
Australians may soon be
able to go on road trips again as Prime Minister Scott Morrison hopes domestic
travel within Australia will be allowed by the July school holidays.
Morrison has foreshadowed a
return to intra-state travel under the Federal Government’s three phase plan to
ease coronavir [...]
Boston Consulting Group’s portal provides insights into trends shaping travel recovery
The Boston Consulting Group has launched the Travel Recovery Insights Portal, which provides the travel ecosystem with information, tools and dashboards to understand the trends shaping how the demand for travel is returning and how quickly it is happening.
During the the current uncertainity du [...]
Covid-19 Wrap: Tourism Australia hosts virtual travel weekend, Qatar Airways offers free flights to frontline medical workers, and more …
The
Covid-19 Wrap is part of WiT’s “Unity In Crisis” series, a round-up of news on
the coronavirus and its impact on travel.
Join Tourism Australia for a weekend of inspiring virtual travel
Watch the sunset at Uluru with music curated by Sounds Australia from the comfort of your home [...]
Introducing The WiT Virtual Choir, We’ll Meet Again
Since we can’t meet physically for now, we thought we’d put together our virtual choir starring our very own singers from the WiT Community – who knew we had such hidden talent in our midst.
Here’s
their take on Vera Lynn’s “We’ll Meet Again” which has become the anthem of the
t [...]
WiT Community Blog: Martin Reiher, managing director, Meesta Production, Singapore
With our industry at a standstill, some of us coming out of lockdown and some of us still confined to home, this is our blog for you – it’s a way to share stories within our community, to form solidarity and foster a sense of belonging.
Impressions from a Sunday walk through Singapore d [...]
Domestic tourism in China will pave the way to industry recovery
China’s travel and tourism industry was badly hit with the coronavirus outbreak in January, supressing travel demand, but with the slowing down of infected cases the country is getting back to normal with lifting of travel restriction as well as the reopening of attractions and cities.
The pen [...]
Journalists in the hot seat: Learning to cover a crisis, step-by-step restarts and reporting on a post-Covid world
Like the business it covers, travel trade media has also been caught in the crosshairs of Covid-19 and journalists are grappling with their own roles and existential questions, as editors from the Northstar Travel Group shared during a WiT Virtual event on Tuesday.
As Jay Boehmer, editor in [...]
The WiT Podcast: Unity In Crisis – Episode 8: Wharf Hotels’ Jennifer Cronin on repositioning of Hong Kong and rise of women leadership
In this podcast, the president of Wharf Hotels Jennifer Cronin speaks about Hong Kong’s effective containment of Covid-19, how it can serve as a model for restarting travel, the formation of a co-funded Heritage Tourism Fund and the rise of women leadership.
Hong Kong, as a
destination, has b [...]
