Why Little Things Matter
I read this article the other day. It’s called ‘Little Things Matter’ and it talks about ‘clever micro-interactions across different apps and websites’. These interactions are used to both enhance the customer experience whilst, at the same time, subtly guiding them down a desired pa [...]
Backpackers can’t be cheated anymore, new guide promises
Publishing portal for travel guides, GuideGecko, has made backpacking much easier with the release of its free Backpackers Cheatsheets.Each Cheatsheet is a whole guidebook packed into a double-sided print and covers everything a backpacker needs to know. It also suggests where to go, how to get the [...]
The dragon’s being held back while rats and elephants fight for turf
As China’s travel market continues to grow, with an 11% uptick in the number of travelers last year, adoption of online booking is picking up as well. While only 10% of 2009 trips were booked online, that proportion should double by 2011, forecasts China-based Internet research firm iResearch.How [...]
The making of MakeMyTrip, and what will drive future growth
Looking at India’s largest online travel agent, MakeMyTrip.com, from the perspective of the Chinese market, it is most easily described as “India’s Ctrip.” From a US perspective, it can be seen as “India’s Expedia”.While its business model shares the same DNA as its Chinese and global [...]
The New King is Experience – All Hail the King
It’s been a couple of weeks now since we were all at WIT. Siew Hoon’s had her decompression trip to Phuket, and just today I saw a wonderful compilation video from the event. Oh and, of course, WIT won the Trade Conference of the Year in the Singapore Experience Awards 2010.We all enjoye [...]
The romance of travel – I thought it had gone
Botany Bay, Beijing, Bangkok, Bombay, Botany Bay – what do these all have in common? Other than the letter B, not much but this is the route that I have taken for my current business trip with IDeaS. Unlike the short duration raiding visits that sometimes occur on business trips, this one has bee [...]
This is Vegas. It happens
I am sharing a room with myself at the Aria Resort in Las Vegas. See, when I checked in, they couldn’t find my reservation at first but then found it under Ms Hoon Yeoh Siew.I asked if this could be changed in case someone asked for me by my right name, Ms Yeoh.The woman checking me in said it cou [...]
To grow, hotels must have greater integration between business and IT priorities
A new report by Amadeus, Transform Your Growth Strategy Now, says that if hotels are to secure growth in the next three years they must align strategic business and IT priorities now.Developed by RockCheetah, a leading travel industry marketing strategy and technology consulting practice, and aut [...]
Social networks made deal sites soar but could consumer fatigue set in?
For Ram Badrinathan, general manager-Asia for PhoCusWright, the key question to ask about the Groupon phenomenon is, why is it taking off now when it could have done so 10 years ago with players like eBay?“What happened in the last two years that has made it so successful.”He said that the only [...]
Open up your ‘Chinese Wallet’, here comes Kosmopolito
The name Kosmopolito Hotels International (KHI) may not be as familiar as Shangri-La Hotels and Resorts, but this Hong Kong-based hotel chain is slowly but surely making an impact in the hotel scene with its interesting range of hotels and aggressive marketing.KHI currently owns and operates 17 hot [...]
