Reports
Asia-Pacific airlines continue to lead passenger demand growth at 9.9%
07/05/2025 by WiT
Meanwhile, load factors fell in every region, for a -1.7 ppt overall decline.  The International Air Transport Association (IATA) released data for March 2025 global passenger demand for air travel with the following highlights: Total demand, measured in revenue passenger kilometers (RPK), w [...]
Hostelworld charts new course as world’s first social travel platform
07/05/2025 by Arvindh Yuvaraj
Hostelworld recently outlined its medium-term strategic growth plan at its Capital Markets Day in London, underscoring its ambitions to scale its differentiated, social travel-focused OTA platform and deliver sustained shareholder value. Following strong financial performance and the full repayment [...]
Elevating on-site quality and experiences is the next big step to attract high-value tourists to the GCC
07/05/2025 by WiT
Mabrian, a global travel intelligence platform returns as data partner for the Connecting Travel Insights Report 2025, launched at ATM Dubai, a study that reveals trends behind the GCC’s evolution into a top-tier tourism destination and key priorities to be addressed in this journey, including har [...]
Global Hotel Alliance reports strong Q1 start buoyed by loyalty programme
25/04/2025 by WiT
Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, has reported strong first-quarter results for 2025, with continued double-digit gains across all key metrics. Robust returns and sustained momentum reflect the growing impact of its award-winning loyalty programme [...]
Mid-range expansion and upscale realignment, key opportunities for Middle East hospitality market
24/04/2025 by WiT
Mabrian, part of The Data Appeal Company - Almawave Group, has released a new hospitality-focused study uncovering critical insights across six leading Middle Eastern destinations. The analysis highlights three distinct hotel market scenarios—based on distribution, pricing, and satisfaction level [...]
Singapore-based travellers more mindful of tourism impact on communities
22/04/2025 by WiT
Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travellers in 34 countries and territories, and amid growing discussion of the impact of tourism on destinati [...]
Catch-up podcast: Winning big with sports tourism | Unpacking Expedia’s latest data
14/04/2025 by WiT
On this week's episode, sports tourism's economic potential is explored via Expedia Group's latest study, highlighting strategies for businesses to capitalise on this market by understanding traveller behavior and preferences, such as offering appealing packages and experiences. Data-driven insig [...]
HolidayPirates Group grew mediated Total Transaction Value by 20% in 2024
10/04/2025 by WiT
The figures show that the group’s commercial strategy, based on social media and direct messaging channels is paying off, as its social media followers increased from thirteen to nearly seventeen million. The online travel marketplace based in Berlin achieved 477 million in mediated Total Transac [...]
Australia and Japan lead the global surge in sports tourism
09/04/2025 by Yeoh Siew Hoon
Expedia Group study reveals how sports travel is transforming the way people plan their trips –with passionate fans from Australia and Japan setting the pace. Sports tourism is having a global moment – and nowhere is that more evident than in Australia and Japan, where fans are shaping a new er [...]
Hari Raya trends: More Malaysians travelling to secondary cities and longer-haul destinations
03/04/2025 by WiT
This year’s Hari Raya Aidilfitri is a huge demand driver for international and domestic travel. According to Trip.com, a one-stop travel service provider, international travel bookings by Malaysians for this year’s Aidilfitri season (29 March to 6 April 2025) grew by 111% while domestic travel [...]