Reports
9 in 10 travellers in Asia-Pacific choosing rural destinations
26/02/2026 by WiT
Travellers across Asia Pacific are increasingly choosing quieter, off-the-beaten-path destinations instead of big cities, as they seek more meaningful ways to travel. According to Airbnb’s latest report, Beyond the Beaten Track: Unlocking Tourism Growth Across Asia Pacific, 89% of travellers in A [...]
Travel experiences surging toward $342bn by 2029
25/02/2026 by WiT
New data reveals experiences are outpacing the rest of travel, reshaping traveler behavior and attracting heightened investor interest Arival and Phocuswright have released The Outlook for Travel Experiences 2019–2029, the most comprehensive global market-sizing report for tours, activities and a [...]
Strategic flight connections key to attracting global business and investment
24/02/2026 by WiT
A new study by the Singapore-MIT Alliance for Research and Technology’s (SMART) Mens, Manus & Machina (M3S) interdisciplinary research group, alongside collaborators from Massachusetts Institute of Technology (MIT) and National University of Singapore (NUS), has identified a strong statisti [...]
AI adoption is widespread, but developer confidence is still catching up
19/02/2026 by WiT
Developers across Southeast Asia and India are using AI at scale, but confidence in its reliability has yet to fully mature, according to findings from Agoda’s AI Developer Report 2025. While AI has become a regular part of software development workflows, many engineers remain cautious, treating i [...]
Measuring economic impact ranks as DMOs’ top priority amid AI disruption
19/02/2026 by WiT
Sojern, a leading digital marketing platform built for hospitality and recently acquired by RateGain, has announced the launch of its “State of Destination Marketing 2026” report, examining how destination marketing organizations (DMOs) are navigating economic pressure, rising performance expec [...]
Marriott doubles down on “intentional travel” in Asia Pacific
12/02/2026 by WiT
Marriott International has refreshed its Good Travel with Marriott Bonvoy programme across Asia Pacific (excluding China), rolling out nearly 100 curated experiences across close to 80 hotels in 12 markets. Built around two pillars – Community and Environment – the initiative aims to t [...]
88% of Millennials and Gen Z keeping travel spending strong in 2026 
11/02/2026 by WiT
New findings in Klook’s Travel Pulse 2026 reveal strong international travel intent, rising experience-led spending, and a shift toward multi-destination journeys, with Asia Pacific travelers leading the way According to new findings from Klook’s Travel Pulse 2026, global economic uncertainty [...]
74% of Asia Pacific consumers use AI to shop, but trust decides the checkout
11/02/2026 by WiT
Findings from Visa’s State of Digital Commerce in Asia Pacific study, commissioned by Visa and conducted by YouGov, surveying 14,764 consumers across 14 markets. Visa has released new survey findings on the state of digital commerce in Asia Pacific, revealing that while consumers are increasing [...]
Korea in the Search Bar: What social trends reveal about the next generation of discovery
09/02/2026 by WiT
The search interface has officially fragmented. Discovery is no longer just about generating links; it is about answer generation. Whether through AI-curated "Zero-Click" answers or vertical video feeds like TikTok, Reels, and Shorts, travellers are exploring, planning, and verifying information wit [...]
GetYourGuide first experiences platform to hit €1B in revenue
04/02/2026 by WiT
GetYourGuide hits profitability and $1 B+ revenue as experience market expands GetYourGuide reported it met two major financial objectives for fiscal year 2025, achieving profitability and surpassing €1 billion (about $1.2 billion) in revenue. These results were underpinned by more than €4 bill [...]