Travellers resonate more with the unknown, study finds
Klook's study of 374,000 reviews finds that lesser-known cities create deeper emotional connection with travellers.
Klook, a leading pan-regional experiences platform in Asia Pacific, finds from traveller reviews that people choose different destinations to fulfil different jobs-to-be-done.
When [...]
APAC airlines see 9% increase in demand amid geopolitical tensions in the region
The International Air Transport Association (IATA) released data for November 2025 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 5.7% compared to November 2024. Total capacity, measured in available seat kilometers ( [...]
Asia-Pacific travel boosted by visa-free travel, mega rail projects, and new connectivity
According to Rome2Rio’s 2026 Travel & Mobility Trends report, Asia-Pacific is set to be one of the most dynamic travel regions in 2026, driven by easier entry, major transport upgrades and a clear shift in how travellers choose to move. Visa liberalisation and reopened borders are unlocking hu [...]
Relive the Unconference with The Next Generation Leaders recap
Next Generation Leaders: The Unconference, powered by Booking.com, set the tone for WiT Singapore: The Next 20 with a room full of under-35 rising leaders prepared to challenge how travel will be built, led and governed in the decades ahead. Held alongside WiT Singapore, the Unconference moved quick [...]
Travellers are “touching grass” heading into 2026
Airbnb says short trips, nature escapes and experience-driven journeys will set the tone for travel in 2026
Data from Airbnb shows travellers prioritising shorter, more intentional trips, a renewed pull towards nature, and experience-led journeys tied to global events, food and personal discovery. [...]
Pets, point-to-point planes and pop culture drive travel in 2026
Amadeus has unveiled its Travel Trends 2026, a look at the movers and shakers shaping travel over the next year. Partnering with travel trends forecasting agency, Globetrender, and drawing on Amadeus’ proprietary data and insight, the report highlights six key trends for 2026, including a glimpse [...]
Travel Forward 2026: Loyalty-gaming and shift from automation to actual intelligence
Phocuswright has released its latest Travel Forward report, outlining the forces shaping global travel in 2026; from the macro trends steering demand, to the dynamics redefining loyalty, to the continuous accelerating of AI. If there’s one key takeaway from the report, it’s that travel has moved [...]
Secondary cities, smoother visas and digital adoption dominate 2026 travel outlook
Digital travel platform Agoda has released its 2026 Travel Outlook Report, offering a data-driven analysis of the evolving travel landscape across Asia. Drawing on an extensive survey of Agoda customers in key Asia-Pacific markets, the report highlights shifts such as the rising popularity of second [...]
Asia’s most adaptable hotels outperform peers by 59%
As regional travel increases, data shows that culturally fluent strategies now define the region’s top-performing properties.
Digital travel platform Agoda released its latest research report, Tailored to Win: Capturing Asia’s Tourism Boom, showing that nearly all hotels adopting advanced lo [...]
The Next 20: What will shape travel’s new era?
Global Travel Tech Thinktank identifies trust among 3 key battlegrounds - here's a summary
If the past 20 years were about putting travel online, the next 20 will be about rebuilding travel entirely — powered by AI, reshaped by demographics, and tested by global risks we can no longer ignore.
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