The new Wellness Traveller isn’t booking a Spa Day. They’re trying to fix their life.
If your wellness travel marketing is still centred on fluffy robes and infinity pools, you’re missing the mark.
The "wellness" conversation has fundamentally changed. At our recent WiT Wellness & Well-Being in Travel session in Kuala Lumpur, we presented insights powered by social search data [...]
Mobile and digital ID the future of travel, says new IATA study
The International Air Transport Association (IATA) released the results of its 2025 Global Passenger Survey (GPS), highlighting two key trends that are redefining the passenger travel experience:
▪ Mobile Reliance Rising: More travelers are managing every stage of their journey using [...]
How engineers work with AI across Southeast Asia and India
Agoda has released a new study called the AI Developer Report which shows that artificial intelligence (AI) adoption is high among software developers in Southeast Asia and India, but its usage is still maturing. Developers use it pragmatically to accelerate work without compromising quality, while [...]
Intra-Asia traffic up 9.4%, driving strongest regional gains in September
The International Air Transport Association (IATA) released data for September 2025 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 3.6% compared to September 2024. Total capacity, measured in available seat kilometers [...]
What really sparks wanderlust? New research maps varying influence of marketing media
Expedia Group Advertising has released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI.
The study showcases how travelers feel, react and engage with travel-related content, finding six in [...]
GHA reports solid Q3 performance as growth momentum continues through summer months
Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has reported another quarter of robust performance, building on its strong first half and cementing summer 2025 as a resounding success.
Here are some key takeaways:
Total hotel revenues grow 18% year [...]
Individuality takes center stage in 2026, among other new trends
The 10th edition of Booking.com’s Travel Predictions reveals that APAC travellers are embracing ultra-personalized journeys that reflect their quirks, goals, and passions in 2026.
Key takeaways:
86% of APAC travellers are open to booking a robotic-enhanced home, with nearly half (48%) say [...]
The untold story of rate misuse | 98% of hoteliers lose revenue to rate leakage
Expedia Group research highlights how centralised distribution can help hotels reduce rate leakage and protect revenue
98% of hoteliers surveyed lose an average of 6% of revenue annually due to rate leakage.
Hoteliers spend on average $40,100 annually managing their B2B distribution networks [...]
Asia-Pacific airlines achieve 9.8% year-on-year increase in demand
The International Air Transport Association (IATA) released data for August 2025 global passenger demand with the following highlights:
Total demand, measured in revenue passenger kilometers (RPK), was up 4.6% compared to August 2024. Total capacity, measured in available seat kilometers (ASK) [...]
From inspiration to itineraries: Social search trends for China, Vietnam and Japan
A joint WiT × SocialSeal study explores how social search is influencing traveller decision-making and content consumption for three key Asian destinations: China, Vietnam and Japan.
Ahead of the WiT Singapore conference taking place October 6-8, WiT asked SocialSeal, a platform making social [...]
