Reports
Relive the Unconference with The Next Generation Leaders recap
24/12/2025 by WiT
Next Generation Leaders: The Unconference, powered by Booking.com, set the tone for WiT Singapore: The Next 20 with a room full of under-35 rising leaders prepared to challenge how travel will be built, led and governed in the decades ahead. Held alongside WiT Singapore, the Unconference moved quick [...]
Travellers are “touching grass” heading into 2026
22/12/2025 by WiT
Airbnb says short trips, nature escapes and experience-driven journeys will set the tone for travel in 2026 Data from Airbnb shows travellers prioritising shorter, more intentional trips, a renewed pull towards nature, and experience-led journeys tied to global events, food and personal discovery. [...]
Pets, point-to-point planes and pop culture drive travel in 2026
16/12/2025 by WiT
Amadeus has unveiled its Travel Trends 2026, a look at the movers and shakers shaping travel over the next year. Partnering with travel trends forecasting agency, Globetrender, and drawing on Amadeus’ proprietary data and insight, the report highlights six key trends for 2026, including a glimpse [...]
Travel Forward 2026: Loyalty-gaming and shift from automation to actual intelligence
11/12/2025 by WiT
Phocuswright has released its latest Travel Forward report, outlining the forces shaping global travel in 2026; from the macro trends steering demand, to the dynamics redefining loyalty, to the continuous accelerating of AI. If there’s one key takeaway from the report, it’s that travel has moved [...]
Secondary cities, smoother visas and digital adoption dominate 2026 travel outlook
02/12/2025 by WiT
Digital travel platform Agoda has released its 2026 Travel Outlook Report, offering a data-driven analysis of the evolving travel landscape across Asia. Drawing on an extensive survey of Agoda customers in key Asia-Pacific markets, the report highlights shifts such as the rising popularity of second [...]
Asia’s most adaptable hotels outperform peers by 59%
19/11/2025 by WiT
As regional travel increases, data shows that culturally fluent strategies now define the region’s top-performing properties. Digital travel platform Agoda released its latest research report, Tailored to Win: Capturing Asia’s Tourism Boom, showing that nearly all hotels adopting advanced lo [...]
The Next 20: What will shape travel’s new era?
18/11/2025 by WiT
Global Travel Tech Thinktank identifies trust among 3 key battlegrounds - here's a summary If the past 20 years were about putting travel online, the next 20 will be about rebuilding travel entirely — powered by AI, reshaped by demographics, and tested by global risks we can no longer ignore. [...]
The new Wellness Traveller isn’t booking a Spa Day. They’re trying to fix their life.
13/11/2025 by WiT
If your wellness travel marketing is still centred on fluffy robes and infinity pools, you’re missing the mark. The "wellness" conversation has fundamentally changed. At our recent WiT Wellness & Well-Being in Travel session in Kuala Lumpur, we presented insights powered by social search data [...]
Mobile and digital ID the future of travel, says new IATA study
07/11/2025 by WiT
The International Air Transport Association (IATA) released the results of its 2025 Global Passenger Survey (GPS), highlighting two key trends that are redefining the passenger travel experience: ▪     Mobile Reliance Rising: More travelers are managing every stage of their journey using [...]
How engineers work with AI across Southeast Asia and India
06/11/2025 by WiT
Agoda has released a new study called the AI Developer Report which shows that artificial intelligence (AI) adoption is high among software developers in Southeast Asia and India, but its usage is still maturing. Developers use it pragmatically to accelerate work without compromising quality, while [...]