Daddy, keep looking! From mascots to markets, travel moves from brochures to social
Travel has always been about escape — sometimes from your four walls before a renovation, sometimes from a nagging boss, sometimes from yourself. But today, more than ever, travel is also about inspiration. And inspiration is social.
Nowhere was that clearer than at Klook Kreatorverse 2025 — [...]
Overtourism myth? RateGain’s AI agent. Giants back EU Code. ADE and Air France make history.
Milan turns the overtourism narrative on its head
A new study from The Data Appeal Company – Almawave Group and Doxa challenges the idea that overtourism erodes urban life. By combining insights from over 130 digital sources with a survey of 500+ residents, researchers found that Milan’s busies [...]
Wego’s bright green alien is adorable. He’s also a highly strategic tool.
"He makes the Wego brand emotionally resonant across audiences and markets. He cuts through the noise in a way traditional ads or logos never could.”
“The idea for Weegio came from a very real need,” Roxana Nicolescu, VP Brand Marketing & Social Media, told WiT soon after the introductio [...]
The Great Domestic Rediscovery in Asia
"Growing maturity is fuelled by rising incomes, improved visa access, and expanding flight networks."
According to the latest search data on Booking.com’s platform, the Asia Pacific region spent the first half of 2025 looking up destinations both domestic and international - with some clear favou [...]
Online Travel In Asia: The Untold Story (Full Documentary)
The story of Asia’s online travel industry has never been simple. It has been a tale of scrappy entrepreneurs, ambitious global players, fast-changing technology, and travellers whose habits shifted as quickly as the markets themselves. Online Travel in Asia: The Untold Story is a documentary two [...]
Seek Sophie: Building a tribe around conscious travel
When Jacinta Lim talks about her startup, Seek Sophie, you can feel both the grit and the idealism running through her words.
Speaking at Travel Tech Thursdays in Kuala Lumpur late last month, the co-founder admits that creating the company has been the hardest thing she’s ever done, harder tha [...]
From chalkboard to check-in: Boon Sian Chai on embracing change, China’s next chapter and what the future holds | Conversations On Turning 20
When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future.
As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on th [...]
Travel for food. SIT’s innovation hub. Hackers target flights. Singapore boosts hospitality.
Agoda data reveals food is the new frontier in Asian tourism
Agoda’s latest data shows that food is fast becoming the main course of travel in Asia, with culinary activities ranking among the top five most-searched experiences by travellers. Japan tops the list of foodie destinations, followed by [...]
Unveiling “The Next 20” theme for WiT Singapore 2025, marking a bold new chapter in travel innovation
Asia’s leading travel tech event to explore the forces shaping the future of travel in the next two decades
Web in Travel (WiT), Asia’s premier travel technology conference, has announced its 2025 theme: The Next 20. Taking place 6-8 October 2025 at Marina Bay Sands Expo & Convention Centre [...]
Hidden gems have expiry dates: Why social must keep uncovering
I asked Wilfred Fan, Chief Commercial Officer of Klook, a question: When a hidden gem is listed on Klook, is it still hidden?
His reply came quick, straight, almost matter-of-fact: “At the moment our team explores them, they are hidden. After review and release, they’re no longer hidden. Th [...]
