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Serko appoints industry veteran and former Spotnana executive Johnny Thorsen as VP Strategic Business Development
14/01/2025 by WiT
Concur, American Express, and Spotnana alum brings decades of experience to drive growth and innovation Serko, a solutions provider in online travel for business, has announced the appointment of Johnny Thorsen as Vice President of Strategic Business Development, effective immediately. In his ne [...]
Your Guide to 2025 – Problems to be fixed and trends no one is talking about yet
10/01/2025 by Yeoh Siew Hoon
Happy new year. Everyone had a good break, all ready to take on the new year, whatever it may bring? The good news is, travel is alive and well. All over the world, people were going places, experiencing new adventures and finding escape in new scapes and climes while the work world hibernated f [...]
Podcast: Future words, evolving influencers, and good news for Asia airlines
10/01/2025 by WiT
We're trying something new with our weekly-ish podcast this year - we're outsourcing it to Artificial Intelligence. Don't worry, our human podcast producer still has his job. For now. Jokes aside, we've relaunched Top of the WiT as a weekly digest that's purely hosted by Google's language models, [...]
Asia busy in 2025. Hilton’s new Korean cards. Visit Malaysia 2026 is official. More.
09/01/2025 by WiT
Asian hotspots in-demand for first half of 2025, data shows Mabrian's analysis of global travel trends for the first half of 2025 highlights the resurgence of Asian destinations, Oceania, and specific spots in The Americas, Sub-Saharan Africa, and Europe. Southeast Asia leads the global inspiration [...]
How serving experience-seekers beyond the tourist trail is paying off for Seek Sophie
09/01/2025 by WiT
Think about how many moments of travel inspiration have come from postcards of scenic vistas or videos of people on new and unique adventures around the world. These experiences, often surprising and off the beaten path, are also the ones that make for the best travel memories. And it’s these expe [...]
From Viral to Value: How social influencers in travel are monetizing their platforms
06/01/2025 by Timothy O'Neil-Dunne
The era of influencers chasing viral fame is shifting into one of strategic monetization, particularly in the travel industry. Once defined by the constant pursuit of likes and shares, the influencer landscape is evolving as creators recognize the need for sustainable revenue streams. Platforms like [...]
“Overtourism needs to be fixed, we’re so over with metaverse”: More predictions for 2025
30/12/2024 by WiT
Year In Review 2024, Looking Ahead To 2025, Part 3 New years always begin with such anticipation while we end each year with a tinge of nostalgia, a mood of reflection and sometimes, a sigh of relief that another year is over. Well, this is it – we’re coming to the end of 2024 and as we wind do [...]
Fail Fast, Succeed Sooner: Inside Booking.com’s experimentation strategy with Adrienne Enggist
30/12/2024 by WiT
Imagine this: you’re digging in search of treasure, only to realise after hours of toil that the map you’ve been following is upside down. For Adrienne Enggist, Senior Director of Product - Customer Experience & Platforms at Booking.com, this “Indiana Jones moment” is a metaphor for inno [...]
Beyond IPO success: The untapped potential of 400 million Indian travellers
27/12/2024 by WiT
ixigo's journey to becoming a travel-tech powerhouse reached a major milestone with its successful IPO, a testament to the company's approach and deep understanding of India's travel landscape. At the helm of ixigo’s innovation is Aloke Bajpai, Chairman, Managing Director, and Group CEO, who has n [...]
Rise of Silent Travel and Micro-Sabbaticals: More predictions for 2025
26/12/2024 by WiT
Year In Review 2024, Looking Ahead To 2025, Part 2 New years always begin with such anticipation while we end each year with a tinge of nostalgia, a mood of reflection and sometimes, a sigh of relief that another year is over. Well, this is it – we’re coming to the end of 2024 and as we wind do [...]