WiT Studio
The ‘new’ paper guidebook | Strategies helping Go City win the attractions race
13/02/2025 by WiT
Remember when paper guidebooks used to be a traveller’s way of getting around? One could argue that while the guidebook is antiquated at this point, the concept of a travel guide has never been more in demand. Smartphones may have replaced physical guides, but the need of the traveller remains the [...]
Meet Gen Z’s favourite travel search engine, TikTok
10/02/2025 by WiT
Eason Zhang discusses TikTok’s growing role in travel, from discovery to bookings Editor's note: When this interview was recorded, Eason Zhang was Head of Travel, Strategic Partnerships TikTok SEA, as reflected in the video. Recently, Eason became Head of Apps, Strategic Partners SEA at Tik [...]
Snakes, DeepSeek and the speed of AI: How travel tech will be transformed
06/02/2025 by WiT
Bobby Healy: “You can’t afford to just dabble in AI, it’s a complete re-architecture of how your company operates” It’s Chinese New Year, and I’m in Penang celebrating the Year of the Snake. Traditionally, that might signify a slow, slithery year but what’s happening in AI and travel [...]
The ‘unstandard standard’ airlines are struggling with – and how Sabre plans to fix it
03/02/2025 by WiT
Sabre aims to solve airline content fragmentation and unlock AI's potential in the process In our latest WiT Studio episode, we chat with Brett Thorstad (Vice President, Agency Sales & Airline Distribution, Asia Pacific, Sabre) and Madhavan Kasthuri (Head of Global Solution Engineering, Sabre C [...]
Scale smart, build trust, and disrupt travel tech, says Meili CEO, Mike McGearty
15/01/2025 by WiT
Mike McGearty, CEO and co-founder of Meili, stopped by the WiT Studio to talk about tech disruption in the travel and mobility landscape, tackling competition, and new approaches to leadership in the business. “At Meili, loyalty means creating reciprocal benefits across the entire value chain,� [...]
How serving experience-seekers beyond the tourist trail is paying off for Seek Sophie
09/01/2025 by WiT
Think about how many moments of travel inspiration have come from postcards of scenic vistas or videos of people on new and unique adventures around the world. These experiences, often surprising and off the beaten path, are also the ones that make for the best travel memories. And it’s these expe [...]
Fail Fast, Succeed Sooner: Inside Booking.com’s experimentation strategy with Adrienne Enggist
30/12/2024 by WiT
Imagine this: you’re digging in search of treasure, only to realise after hours of toil that the map you’ve been following is upside down. For Adrienne Enggist, Senior Director of Product - Customer Experience & Platforms at Booking.com, this “Indiana Jones moment” is a metaphor for inno [...]
Beyond IPO success: The untapped potential of 400 million Indian travellers
27/12/2024 by WiT
ixigo's journey to becoming a travel-tech powerhouse reached a major milestone with its successful IPO, a testament to the company's approach and deep understanding of India's travel landscape. At the helm of ixigo’s innovation is Aloke Bajpai, Chairman, Managing Director, and Group CEO, who has n [...]
Too much data? Agoda’s approach to learning, making mistakes and creativity
26/11/2024 by WiT
How much time does a tech company allocate for learning and experimentation in an age of rapid tech advancement? This is a question Agoda addresses every day, according to its Chief Technology Officer, Idan Zalzberg. In the WiT Studio, Zalzberg shared how Agoda is shifting its view on customer exper [...]
Trip.com’s roadmap for harnessing AI and local insights for continuous innovation
18/11/2024 by WiT
How do you make travel planning feel as intuitive as scrolling through your favorite app? According to Boon Sian Chai, Managing Director and Vice President of International Markets, and Amy Wei, Senior Product Director, Trip.com Group, the answer lies in blending technology with an in-depth underst [...]