Travel metasearch site, Wego, has launched the Wego Affiliate Network (WAN.travel), a set of DIY tools that allow travel and tourism website publishers to integrate flight and hotel searches into their own sites.
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WAN.travel provides affiliates with a variety of customisable embeddable search boxes, as well as a white-labelled version of Wego’s metasearch product. Simple point and click interfaces allow them to theme, brand and localise the widgets and search result pages to suit their site.
Travel publishers seeking more bespoke integration can use the Wego Flights and Hotels APIs.
Affiliates have the support of a dedicated account manager to guide them throughout the integration and customisation process, providing ongoing optimisation assistance and recommendations.
Allister Barretto, Wego’s director of affiliate marketing, said for many year airports, national tourism boards and travel portals have used the company’s metasearh technology to customise and rebrand the Wego experience, and offered it as a feature for their own users.
“Affiliates who have been beta-testing the new WAN.travel platform are seeing significantly higher returns compared to common text ads and static display advertising. The gains have been even more significant for sites that attract a higher proportion of users who are in ‘shopping mode’,” he added.
The platform is available at WAN.travel.
