When you get to the ripe young age of 20, you’re bound to collect lots of stories – not only about the past but lessons for the future.
As WiT marks its 20th year in 2025, we turn the spotlight on our community, our tribe pioneers and leaders, to tell their stories and share their views on the evolution of online travel and technology.
We ask them to look back on the past and their early days, reflect on the present and why this moment is pivotal for online travel and get them to imagine the future, the next 20.
This special WiT Studio series, “Conversations On Turning 20”, is the collective story of WiT.
As a Chinese saying goes, 以古为鉴，可以知兴替
“By using history as a mirror, one can understand the rise and fall of things.”
Episode 2: Ethan Lin, CEO & Co-founder, Klook
Ethan Lin was a newbie to travel when he and co-founder Eric Gnock Fah stepped onto the WiT Japan stage in Tokyo in 2015 to pitch their idea of a tours and activities marketplace for travellers of their generation.
Fast forward 10 years, and Klook has grown into a travel brand that’s looked up to and admired by a growing legion of Asian entrepreneurs for their vision and purpose, their ability to execute and scale across multi-markets in the region, their growth and their strategic approach to fund raising.
And after a decade of building its foundation in Asia, they are ready to take their brand beyond Asia, and follow the Asian traveller.
But it’s not been without its challenges and making rookie mistakes.
Here’s Ethan’s take on the story of online travel, tales being told for the first time here.
