Tours and Activities
Why bungy when you can sauna? A twist in the Kiwi experience story 
06/10/2026 by WiT
Dominic Bowden – a familiar face to New Zealand audiences from a previous career hosting television – is doing the complete opposite of what Queenstown is known for – adrenalin-laced adventures.   He’s built Watershed Saunas, floating saunas paired with cold-water immersion, and six mon [...]
Food, identity & tourism: The story grown when no one is watching
25/09/2026 by Yeoh Siew Hoon
A soil scientist by accident, a MasterChef alum turned custodian of culture, and a data analyst who’s read 1,300 diners’ minds walked into a Queenstown pre-lunch session – and ended up agreeing on the same verdict: New Zealand’s food story is still “emerging”. That was the key takeawa [...]
GetYourGuide sharpens tool kit for tour operators
17/09/2026 by WiT
GetYourGuide has unlocked a set of new tools to help tour and attraction operators sharpen performance, build stronger listings, and reach travellers faster. The product updates, unveiled at its annual Unlocked Summit Berlin, were shared with Europe’s leading travel operators gathered to discus [...]
AirAsia MOVE bets on event tourism, fans who fly to catch a show
16/09/2026 by Arvindh Yuvaraj
The airline's new MOVETIX bundle pairs flights with official event tickets, launching with Djakarta Warehouse Project 2026 as event-driven travel demand climbs across the region. AirAsia MOVE has launched a bundle that combines flights and official event tickets into a single booking, aiming to sim [...]
Unfinished business: Inside the founding of Flagship Group
10/09/2026 by Yeoh Siew Hoon
When I put it to Stephen Oddo that buying back into the tours and activities business he’d built and sold looked a lot like unfinished business, he answered rather reticently. “To a certain degree, for sure,” he said, and then proceeded at some length to explain it off as a “happy coincidenc [...]
As AI changes how we book travel, iWander bets on how we actually explore
03/09/2026 by Arvindh Yuvaraj
iWander co-founder and CEO Marius Nigond on building AI-guided walking tours for a generation of travelers who want spontaneity, not a fixed itinerary Travel planning is being influenced by AI faster than almost any other part of the industry. Google just moved agentic hotel booking out of pilot mo [...]
The experience surge: When singular obsessions become the product
19/08/2026 by Yeoh Siew Hoon
What’s your unique obsession? That was the question Jacinta Lim, co-founder and CEO of Seek Sophie, asked the audience at WiT Indie when she moderated the session on “The Experience Surge”. It was a perfect set-up for a panel whose three guests have each done exactly that – built business [...]
How VoiceMap is fighting against the AI tour flood
18/05/2026 by Yeoh Siew Hoon
Sir Stephen Fry and History Hit’s Dan Snow among the “curiously human” tours launched In a bid to defend itself against the AI commoditisation of audio tours, VoiceMap, founded by South African blogger-turned-entrepreneur Iain Manley 12 years ago, is taking the “curiously human” route and [...]
Winning hearts, minds and wallets: How AI can serve ASEAN’s underserved travellers
08/05/2026 by Yeoh Siew Hoon
In a world where AI is taking care of what and how, possibly the most important question humans can ask is why – why do we do what we do? That was the first question moderator and WiT founder Yeoh Siew Hoon posed to the three panellists at the Travel Tech Thursdays event in Kuala Lumpur – Ash [...]
The battle against AI commoditization in experiences: Be specific and weirdly human
30/04/2026 by WiT
In a world of scale, accelerated by AI, how do you keep the soul of experiences? Four voices from The Experience Economy – from audio tours to safari bookings, AI recommendations and intrepid travel – share their lessons.  The global experiences market is booming. According to “The Outloo [...]