The hotel says it is the first in Malaysia to introduce this integrated Facebook booking engine, which links the fan page directly to the hotel’s real-time reservations system. Fans can check for room availability and make the bookings without having to leave the Facebook environment. Reservations are direct, secured and instantly confirmed.

There is a Fans Special, which is the hotel’s recognition and reward for new and old fans to its hotel page.

The move forms part of Millennium & Copthorne International’s evolving travel technology to engage travellers directly on Facebook and represents the first installation for Millennium & Copthorne Hotels with many to follow.

Melvin Lim, Grand Millennium’s general manager, said that such technology tools allowed the hotel to be in the forefront of engaging its customers and, at the same time, reward them to their loyalty to the brand

Earlier this year Grand Millennium reached a milestone when the number of followers on its four Facebook pages reached 30,000, a new social media benchmark for Kuala Lumpur’s hospitality industry (read story).