flyadeal takes off with AlFursan
Saudi Arabia’s low-cost carrier flyadeal has officially joined AlFursan, the loyalty programme of its sister airline Saudia, offering members more flexibility to earn and redeem miles across a growing network of domestic and international destinations. Announced at a ceremony in Jeddah, the move deepens integration between the two airlines, which already codeshare across all routes. “Joining AlFursan was just a matter of time,” said flyadeal CEO Steven Greenway, noting the airline’s rapid growth and the rising demand from tourists, business travellers and pilgrims.
With over nine million members, AlFursan is the Kingdom’s largest loyalty programme and continues to expand its partner network. “Our goal is for AlFursan to be the most rewarding loyalty programme in Saudi Arabia, and one of the best globally,” said Vice President Essam Akhonbay. Notably, AlFursan miles on flyadeal flights can be redeemed without blackout dates and cover full flight costs, including fees and taxes. The announcement comes as flyadeal rolls out new summer destinations and scales up operations, with plans to triple its fleet by 2030.
Agoda’s 20th birthday sale drives 70% booking surge on day one
Agoda’s 20th Birthday Sale campaign delivered big wins for partners, with booking volumes jumping over 70% on launch day alone. Running from 7 to 21 May 2025, the two-week global campaign generated over 470 million impressions across digital platforms, thanks to a robust mix of exclusive deals, influencer engagement, and strategic collaborations. Close to 35,000 partners, including hotels, airlines, activity providers, and digital platforms like ShopBack and Paytm, participated in the promotion, which showcased Agoda’s ability to match supply with traveler demand through data-driven marketing.
Agoda’s Senior Vice President of Supply, Andrew Smith, said the results reflect how “insights, smart tech, and targeted campaigns” are key to scaling success for partners. Hotel and airline collaborators also praised the campaign’s effectiveness. “Agoda delivered beyond our expectations,” said Grande Centre Point’s GM, while Thai Vietjet highlighted the campaign’s role in expanding reach. ShopBack’s Co-Founder Joel Leong added that the partnership created “win-win outcomes” through value-driven travel experiences and exclusive cashback offers.
Dynamic pricing set to double in tours and attractions sector
While airlines and hotels have long embraced dynamic pricing, the tours, activities, and attractions sector is only beginning to catch up. According to Arival’s latest research, 70% of operators still rely on static pricing set once a year, and just 7% currently use dynamic pricing strategies that respond to real-time demand, availability, or external factors like weather. However, this is changing fast, with 16% of operators naming dynamic pricing as a top strategic priority, especially among larger and enterprise-level businesses.
Interest in dynamic pricing is particularly strong among attractions such as museums, zoos, and amusement parks, which have high visitor volumes and limited capacity. These organizations are more motivated to implement pricing models that can help manage demand and optimize attendance. Today, 6% of all attractions and 12% of enterprise-level attractions use dynamic pricing, but those numbers are expected to grow significantly—up to 13% and 37%, respectively, in the coming years.
According to Arival’s data, driving this shift is a new wave of technology providers offering advanced pricing tools integrated into booking systems. Platforms like FareHarbor, Peek, Roller, and Xola are enabling operators to move beyond fixed rates, making it easier to implement variable and dynamic pricing strategies. As demand for flexible, data-driven revenue management increases, dynamic pricing is poised to become a key competitive differentiator in the in-destination experiences market.
Post and Courier launches travel subscription platform
Some interesting albeit hyperlocal news on the US side of things:
South Carolina’s largest newspaper, The Post and Courier, has partnered with Custom Travel Solutions (CTS) to launch Post and Courier Travel Advantage, a subscription-based travel platform offering readers access to over 3 million accommodations, 25,000 tours, 45,000 cruise itineraries, and exclusive perks like lounge access and medical evacuation. Aimed at enhancing engagement and offsetting declining ad revenues, the initiative leverages CTS’s tech and 24/7 support to provide competitive prices and a seamless booking experience.
QiYouJi and TA Network unite to boost luxury B2B distribution
China’s luxury B2B travel leader QiYouJi has entered a strategic partnership with Singapore’s Trip Affiliates Network (TA Network) to transform global B2B travel distribution through cutting-edge technology. QiYouJi will integrate TA Network’s Infrastructure-as-a-Service (IaaS) platform, enabling real-time data exchange, automated inventory sync, and intelligent API connectivity. This move enhances QiYouJi’s scalability, speeds up time-to-market, and expands access to premium inventory for its global network of travel agencies, hotels, and airline partners. “By adopting TA Network’s intelligent distribution platform, we unlock new revenue opportunities and greater flexibility for our partners,” said Roger Zhang, General Manager of QiYouJi.
At the same time, TA Network will bolster its global supply chain by incorporating QiYouJi’s curated portfolio of ultra-luxury hotels and bespoke travel experiences, strengthening its offering to travel resellers worldwide. Jean Hsieh, Regional Director at TA Network, emphasized the partnership’s role in driving digital transformation and cross-border growth.
Mozio and GoNexus partner to tackle global ground transport for B2B travel
Mozio and GoNexus Group have formed a strategic partnership to streamline global ground transportation access for over 17,000 B2B travel buyers, including OTAs and tour operators. Through scalable API integration, the collaboration merges Mozio’s extensive network of transport providers across 3,500+ airports in 180 countries with NexusCube’s dynamic mobility marketplace. This unified solution offers seamless booking of airport transfers, shuttles, private vehicles, and more.
