Frommer’s and NileGuide team up
07/04/2010 by Zubair Ashraf

Combining customized online trip planning functionality with their trusted travel guidebook content, Frommer’s and NileGuideannounced a major content and technology-sharing partnership this week.

With the launch of the new “Itineraries” section on Frommers.com, users can now drag and drop curated Frommer’s content into personalized trip itineraries powered by NileGuide.

“We’re excited to partner with NileGuide to enable our users to customize their trips based on their individual travel preferences,” said Craig Schickler, Director of E-Business Development at Wiley. “NileGuide’s dynamic technology coupled with Frommer’s expert travel advice and itineraries makes for a powerful trip-planning tool for travelers globally.”

Initially available for Frommer’s top 25 destinations around the world, Frommer’s Itineraries will make full Frommer’s content available to NileGuide’s trip planning functionality, and will also feature the acclaimed Frommer’s “Day-by-Day” guides for each destination. Users can copy any Day-by-Day guide to use as the basis for their trip, or, using NileGuide’s easy list-building functionality, can add points of interest to customize their own itinerary.

Alongside the launch of Frommer’s Itineraries, powered by NileGuide, NileGuide has also integrated Frommer’s content into the NileGuide.com website and user experience. This initiative brings Frommer’s editorial content to the rapidly growing NileGuide audience for the first time.

“Our users are savvy travelers looking to cut through the clutter of travel content to find great recommendations.  Giving them access to the world’s most valuable and trusted source of travel information was a no-brainer,” said Josh Steinitz, CEO of NileGuide.

“Our work with Frommer’s sets a new standard in travel content delivery, and we’re excited that this partnership will allow even more people to benefit from Frommer’s best-in-class content and NileGuide’s fast and easy planning tools.”

Featured image credit (selection travel): iStock

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