Here’s a summary of the report:

• There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179)

• Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook

• To frequent flyers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience

• 72% of frequent flyers would join a social loyalty programme

• Over 65% of frequent flyers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.

• Over 80% of frequent flyers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.