IN its latest e-Conomy SEA findings of July 2022, Google’s travel industry spotlight reported that search demand for international travel in June surpassed 2019 pre-pandemic levels across South-east Asia.
South-east Asia was the second fastest growing travel destination area – with Singapore and Bangkok being the #1 and #2 fastest growing travel destination cities globally.
The report also shows changing traveller priorities and preferences.
1. Digital is embedded across travel journeys – from researching to planning, booking and navigating of trips.
2. Travellers are making more detailed plans.
+440% YoY growth in searches for travel requirements.
+375% YoY growth in searches for travel insurance.
3. Interest in vacation rentals is growing.
+531% YoY growth in search volumes for vacation rentals among SEA travellers.
4. Increased preference for luxury stays.
+288% YoY growth in searches for boutique hotels.
+228% YoY growth in searches for the best hotel.
5. Growing interest towards sustainability.
+58% growth in searches related to sustainability since 2019.
91% of respondents said sustainable tourism is important to them.
Detailed country analysis available in report.
Featured image: Singapore, the #1 fastest growing travel destination city globally.
