For the fifth consecutive year, D-EDGE Hospitality Solutions invites hoteliers to gain perspective on their Online distribution. Spearheaded by industry leaders, such as Google, Booking, Ideas, Oracle, the half-day conference covers key issues facing the industry and highlights turnkey solutions that can help shape the fundamentals of distribution.
D-EDGE created the Hotel Digital Lab program five years ago to consolidate valuable content and to share it widely with the hotel community.
This year, the conferences are back with a new theme: Revisiting the customer relationship.
The guest relationship is the backbone of any hotel activity, particularly because of the major role it plays in developing brand loyalty. Nevertheless, the customer relationship is disrupted today by digital and new consumption patterns: travellers are increasingly sensitive to prices, less loyal to brands, and more impatient. They benchmark their experience at a hotel not only with experiences they had with other hotels but with any experience they may have enjoyed with all other brands. Hotel guests expect personalised service and communications through the channels they prefer.
Fortunately, with the advent of machine learning and Big Data, hotels can now seize new opportunities to discover and leverage relevant customer information to maximise revenue, productivity, and customer brand attachment. Guest data is key and should be central to a hotel distribution strategy.
Recognised industry experts will provide their insights and present the new opportunities that can help hoteliers bring their customer relationships to the next level – from creating personalised experiences to delivering dynamic pricing, not to mention levers to increase loyalty in the hospitality business.
“At D-EDGE, we strongly believe it is our role to share our experience, expertise, and vision. And, we believe that together with other hotel ecosystem experts, we can encourage the hotelier community to embrace changes and we can contribute to solving their pain points by providing actionable insights”, shares Pierre-Charles Grob, CEO at D-EDGE.
To get your complimentary pass to the half-day event throughout Asia and Europe, please visit hoteldigitallab.com, select your session and register.
The Hotel Digital Lab will cover 29 cities around the world from March to November 2020.
This article was sponsored by D-Edge
