Leading global hospitality group Hyatt has teamed up with Ctrip Group to launch its first flagship store on the Chinese OTA’s website and mobile app.
Over 300 million Ctrip members are now able to access Hyatt hotels in the Greater China region and, in the near future, Hyatt properties globally. By logging on to the flagship store they will be able to join World of Hyatt, Hyatt’s global loyalty programme, and enjoy special rates to over 700 hotels and resorts worldwide.
Hyatt store on Ctrip app (Image credit: Ctrip.com International, Ltd)
Ctrip said the collaboration with Hyatt marked a step in its “continuous efforts to provide cost-effective, convenient, high-quality and seamless travel experiences on its various platforms”, as well as to become “a one-stop travel shop”.
Hyatt hotels will benefit from more exposure on Ctrip platforms and increased revenue and business from Chinese travellers.
“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype,” said Ray Chen, Ctrip’s hotel business unit CEO.
The store was also Ctrip’s way to provide better service for its members through more benefits and shared offers, he added.
For Hyatt, to be “top of mind for travellers however they choose to book” is the reason behind the setting up of the flagship store, according to Stephen Ho, president – Greater China, global operations, Hyatt.
“Ctrip has a huge consumer base in China, and it’s an important priority for Hyatt to cater to the growing number of Chinese travellers who are crossing countries and continents more than ever before,” he said.
The Hyatt portfolio includes various high-end hotel brands including the luxury Park Hyatt brand, premium Grand Hyatt and Hyatt Regency brands, lifestyle Andaz, Hyatt Centric and The Unbound Collection by Hyatt brands, and modern essential Hyatt Place and Hyatt House brands.
• Featured image (Hyatt flagship store on Ctrip website) credit: Ctrip.com International, Ltd
