The acquisition of HotelTravel.com would strengthen its presence in the hotels segment, deepen relationships with suppliers in key markets and increase its brand strength in South East Asia, said MakeMyTrip (MMYT).

The company listed three ways of achieving these objectives:

• Expand the range of best-value hotel offerings available to Indian customers through inventory access to HotelTravel.com’s extensive partner portfolio, including some of the world’s leading hotel brands and travel suppliers.
• Enhance its (international) customer acquisition through the large inventory of direct hotel contracts and destination management company relationships
• Leverage the unique strengths of both companies – MMYT’s booking engine and HotelTravel.com’s edge – to create best-in-class value-based offerings for customers

HotelTravel.com is an online hotel reservations and travel content provider. A well-established brand in South East Asia with prmarty foucs on the region’s popular destination, it is represented in Thailand, Singapore and Malaysia. It has a portfolio of over 80,000 hotels globally and content-integration on over 150,000 hotel sites.

Amit Saberwal, MMYT’s chief business office-hotels & International markets, said the development fitted well with the company’s future and strategic growth objectives.