A new cloud-based platform launched last week by HMP is targeting boutique hotels in South-east Asia with offer of a “360-degree solution”.
The platform HMP Master claims it will help hoteliers “boost operational performance, enhance management efficiency, integrate reservations, sales and marketing, and facilitate staff engagement.”
The new software streamlines three areas: operations, financial control and business intelligence including reporting, analytics and forecasting.
“Our aim is nothing less than transforming property management and digital service delivery for boutique hotels and their clients,” said Henry Pham, co-founder and CTO of HMP, which has offices in Silicon Valley, Bangkok and Danang (Vietnam).
Pham is heading the development of the integrated HMP platform in partnership with Bangkok-based YAANA Ventures.
According to HMP, the solution has a state-of-the-art reservations system with an option of an integrated booking engine on the hotel’s website. The system tracks business-on-books, daily average rate and much more in real time. It makes maintenance easy to track, as staff can report on work in progress with a few clicks on the HMP app on their mobile phones.”
Another feature is the business intelligence dashboard that lets hoteliers know in real time which OTA, DMC or travel agent is generating most business. It allows managers to adjust rates which interface with reservation channels such as Expedia, Agoda, Booking, Airbnb, Hotels.com, TripAdvisor and many more.
“HMP operates on the principles of elegant simplicity,” explained YAANA Ventures’ Mark Remijan, who is also startup CEO of HMP Master. “We’re also making HMP available at user-friendly prices consistent with smaller hotel operations.”
There are three subscription levels, starting with HMP Direct for small hotels that offers a booking engine, an OTA channel manager and a basic dashboard with function analytics.
HMP Master, designed for hotels with up to 70 keys, gives full access to the 360-degree functionality platform.
For hotels of up to 150 keys there is HMP Master Pro. For chain hotels, this subscription offers an enterprise solution, which includes customisation and a master dashboard spanning multiple properties.
HMP, which was also simultaneously launched in the US, is currently being used at the 20-key Anurak Community Lodge in southern Thailand.
• Featured image credit: Explora_2005/Getty Images
