Northstar Travel Media, owner of WIT, has been rebranded Northstar Travel Group, a move that chairman and CEO, Tom Kemp, said highlighted the transformation of Northstar into the leading B2B information, business intelligence, commerce and events platform serving the travel and meetings industries.
Tom Kemp: Northstar transforming into a leading B2B platform.
The company’s brands include Travel Weekly, Travel Weekly China, Travel Weekly Asia, Travel 42, TravelAge West, Business Travel News, Travel Procurement, Phocuswright, Meetings & Conventions, M&C China, Successful Meetings, Meeting News, Incentive, Family Getaways, Explorer, Web in Travel, and Inntopia.
It also produces more than 52 face-to-face events annually, such as CruiseWorld and the Phocuswright Conference, and in the U.S. owns Northstar Marketing Solutions and databases such as Hotel & Travel Index and Official Cruise Guide.
“In the past six years, Northstar has expanded from its core media portfolio into research, SaaS e-commerce software, custom content solutions, and industry events through strategic acquisitions and new product launches,” Kemp said.
“Coupled with our leading brands, face-to-face events and world-class content, Northstar has become the unrivalled strategic partner for travel suppliers looking to engage and transact with travel buyers.”
Northstar has simultaneously launched a new website.
“Our clients are looking to build engagement with their B2B channels,” said Tom Cintorino, executive vice president of digital media, Northstar Travel Group.
“Northstar is the only company that can deliver a comprehensive, multi-channel solution suite to provide a complete customer journey from awareness to transaction.”
Northstar Travel Group’s president, Bob Sullivan, said: “The new branding is a statement to our clients and partners that Northstar will continue to be the travel industry’s source for innovation, creative thinking, disruptive technology and market insights and information.
“We’re excited about the next chapter in our company’s evolution.”
