The number of Internet users in Southeast Asia increased by 9% to 62 million, outpacing the global Internet growth rate by more than 60%, according to comScore’s “2013 Southeast Asia Digital Future in Focus” report.
With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
More than 40% of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10% of the Asia Pacific internet population.
The report examines how the prevailing trends in web usage, online video, digital advertising, search, social media and e-commerce are defining the current marketplace, and what these trends mean for the year ahead. There is also a special country spotlight, which covers detailed digital media trends, on Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. (Download a complimentary copy here).
Key highlights:
Note: Kerry J Brown, VP of Southeast Asia at comScore, shares key insights from the report at a complimentary webair on August 13, 11am Singapore time. Register here.