With outbound travel from Taiwan on the rise and consumer use of the Internet and mobile increasing, travel agents are looking for ways to reach customers through these new channels.As such, Amadeus has introduced new and improved features for travel bookings on Amadeus Master Pricer technology in Taiwan.
The online travel solution is designed to help sellers, such as travel agencies, consolidate fare content online and on mobile for travel consumers to search and book their flights.
According to Daver Lau, General Manager of Amadeus Taiwan, as of the end of October this year, over eight million Taiwanese went abroad, an increase of 18% compared to the same period the year before.
At the same time, consumer use of mobile and the internet has increased, with mobile penetration rate in Taiwan increasing to approximately 116% as of the beginning of 2010, while over 75% of homes in Taiwan have an Internet connection.
“It is evident that searching and booking travel online has now become mainstream. Consequently, we have seen an increase in demand from travel agents who want to reach and sell to their customers through these new channels,” he said.
He said Amadeus Master Pricer would help travel agents evolve to a multi-channel sales approach, which increases productivity and sales for travel agencies.”
“In the past, travel agents would need to provide fare information to their customers via the phone or face-to-face but with Amadeus Master Pricer, travel agents are able to increase their productivity by helping travellers to search, compare and book their fares on a user-friendly interface online and on mobile.
“Amadeus Master Pricer also helps travel agents increase their look to book ratio, which is the ratio between the time spent browsing for fares, and time spent actually booking flights. As all fares reflected on Amadeus Master Pricer are bookable, and are dynamic, there is a higher chance that a booking will lead to sales.”
VoiceGo! is a location-based mobile application that provides information on travel lifestyle and entertainment activities via a voice and touch user interface. VoiceGo! is available on the iPhone, Android, Symbian (Qt/S60), Samsung (Bada) phones.
As a result of the collaboration between Amadeus Taiwan and Cyberon, VoiceGo! application users are now able to search, compare and book travel fares on VoiceGo! Mobile Flight travel portal through the use of the Amadeus Master Pricer technology.
Said Lau, “Mobile technology is one of the biggest trends in the Taiwan market and we are seeing increased demand for newer travel technology solutions.”
Featured image credit (Raohe Street Night Market in Taipei – Taiwan.): Ockra/iStock
