By expanding the hotel booking choices hotels can offer guests, OpenFlex ensures hotels are capable of seizing business opportunities wherever consumers are comfortable making their accommodation bookings, said David Millili, chief executive officer of Open Hospitality and chief web officer forPegasus Solutions (pictured left).

This also eliminates the chance of wasting precious consumer attention.

“Displaying a desktop version of a special offer website on a handheld smartphone has the potential to frustrate the consumer, who won’t book as a result. OpenFlex, combined with our powerful mobile booking engine, instead allows mobile bookers to quickly access promotional information through their preferred point of contact, and even allows them to add extra items to their room booking, such as food and beverage or event tickets

Tapping mobile for revenue generation is imperative for hotels, he added as, according to industry reports, the number of US consumers using mobile for travel research will increase from 19.7 million in 2010 to 29.7 million in 2012,

Additionally, the number of guests who will start booking travel via mobile is expected to double to 15.1 million in 2012.

“The time is right to expand our focus on the growth of online mobile purchases, as well as social media access,” Millili said. “At the hotel, it’s all about creating comfort in the stay. In selling, it’s all about creating comfort in the booking process with the same revenue-generating features the hotel is accustomed to providing via desktop versions of their website.”