
What were Singaporeans most obsessed about in 2013? Well, according to Google’s annual Year End Zeitgeist, it was the haze, followed by diseases, murder and celebrity deaths.
Number one on the search list was the South-east Asian haze as Singaporeans searched for information about the phenomenon by looking up the latest PSI readings, facts about haze particles, and preventative masks.
Singaporeans also kept an eye on other local news and events, including Singapore’s bird flu readiness, the investigation into American engineer Shane Todd’s alleged suicide, and news of local actor, Huang Wenyong’s death from lymphoma.
Another celebrity death to make waves in Singapore was that of movie star Paul Walker, who died suddenly in a car crash in November.
In terms of travel, short trips and weekend getaways remained popular as Legoland Malaysia (above), the first Legoland theme park in Asia, came in as the top travel destination for Singaporeans for the second year in a row, along with Hong Kong, Penang, and Bangkok, cities famed for good food and shopping.
On the whole, however, holidaymakers preferred to relax under the sun with well-known beach destinations such as Bali and Langkawi snagging 5 out of the top 10 travel hotspots.
Basketball meanwhile is here to stay among Singaporean sport fans with the NBA’s Houston Rockets, Miami Heat, and the Dallas Mavericks emerging on Singapore’s most searched sports teams for the first time.
Ever gadget- and bargain-savvy, Singaporeans searched for key dates for events like the 2013 IT Show, COMEX and the Great Singapore Sale. The nation also indulged its love for food—especially its sweet tooth—with searches for traditional treats like Kueh Bangkit and Snow Skin Mooncake, and contemporary favourites like Rainbow Cake, Leche Flan and Nutella Blossom, spiking on the trending recipes list.
To see more information about Google Zeitgeist across the globe, use interactive data visualizations and to watch its annual video, visit google.com/zeitgeist.