Software and technology provider, Sabre Corporation, has unveiled SabreMosaic, a new intelligent, modular, and open technology platform designed to service the airline retailing market. This platform aims to transition airlines from the current PNR-driven framework to a modern Offer and Order system, enhancing personalised and dynamic retailing experiences and opening new revenue streams.
“Defining and building the next generation of airline retailing solutions has been a significant investment and strategic priority for Sabre, and we are well down this path,” stated Kurt Ekert, President & CEO of Sabre. “SabreMosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing.”
SabreMosaic is powered by Google’s AI capabilities and Google Cloud architecture. Its modular, open, and cloud-native design allows airlines to customise their operations using API-based Offer and Order solutions tailored to their specific needs. This flexibility enables airlines to create, sell, and deliver personalised content to travellers efficiently.
The new platform’s Offer Management capabilities also enable airlines to define, manage, and retail both airline and third-party content. Its Order Management supports the fulfillment of offers, including handling various payment types, and ensures brand consistency across all customer interactions.
“Airlines are becoming sophisticated retailers and need the same data-driven insights and AI tools to optimise their businesses and better serve their customers as other consumer services,” said Thomas Kurian, CEO of Google Cloud. “Through our work with Sabre, we are helping airlines harness their data to make faster, more informed decisions that improve operations, personalise marketing, and ultimately increase customer satisfaction.”
SabreMosaic includes ten new product suites, ranging from offers and orders to settlement and delivery. It also integrates Sabre’s existing AI-powered Retail Intelligence solutions such as Air Price IQTM, Ancillary IQTM, and Upgrade IQTM. These solutions serve as the foundation of SabreMosaic and are already in use by several airlines.
“As part of our development process, we took a design thinking approach and collaborated with a community of thought-leading airlines on SabreMosaic to iterate towards production-ready solutions,” said Garry Wiseman, Chief Product & Technology Officer of Sabre. “We are already gaining traction in the marketplace as customers recognize the benefits of utilising SabreMosaic’s AI-powered modules in their digital experiences.”
American Airlines, Virgin Australia, Air Serbia, and Oman Air have all expressed support for SabreMosaic.
- Marcial Lapp, Vice President – Revenue Engineering of American Airlines, emphasised their commitment to a seamless traveler experience and ongoing collaboration with Sabre on a proof-of-concept for SabreMosaic.
- David Hogarth, Chief Information Officer of Virgin Australia, highlighted their partnership with Sabre as crucial for modernising their airline retailing and customer experience.
- Jiri Marek, CEO of Air Serbia, mentioned their goal to provide real-time content and personalized experiences, with Sabre’s technology enabling them to reach third-party channels like travel agencies and aggregators.
- Ridha Al Lawati, Acting Vice President – Digital of Oman Air, expressed excitement about using modern technology to enhance travel experiences and hospitality.
