Among them are Small Luxury Hotels of the World, whose CEO Paul Kerr (left) is scheduled to speak at the Web In Travel conference which takes place alongside ITB Asia, and LAN Airlines. Kerr will also be speaking at the WIT Ideas Lab at ITB Asia on Oct 21-22.

Destinations making a debut appearance include the Guangdong, China; Moscow, Bhutan and Israel.

Independent stands will be taken up by Bali and Berlin – the two destinations were formerly within country stands but will have their own pavilions this year.

Among exhibitors which have increased their space are Thailand, Czech Tourist Authority, Sentosa Leisure Group, Frasers Hospitality, Fairmont Raffles Swissotel, Furama Hotels International Management and Nepal.

Featured image credit (City speech bubbles): Ockra/iStock