Travel marketing platform, Sojern, has announced its acquisition of VenueLytics, a guest experience platform for the hospitality industry. The addition of VenueLytics’ technology allows Sojern to offer an end-to-end marketing platform that engages travelers throughout their journey.
Sojern has established itself as a key player in driving direct bookings for hotels through its digital advertising solutions. The company provides digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR).
With the acquisition of VenueLytics, Sojern intends to expand its capabilities to provide a complete guest journey experience. VenueLytics’ tech includes an AI-powered virtual concierge, real-time guest feedback tools, and a guest marketing suite, which enable marketing, operations, and front-desk teams to focus on guest satisfaction and drive incremental revenue.
The strategy behind the acquisition seems to be two pronged – the integration of VenueLytics into Sojern’s Travel Marketing Platform is a step for hoteliers beyond advertising, offering a solution that utilizes data, AI, and technology to deliver results. The acquisition also enables Sojern to deepen its relationships within the hospitality industry and to grow as a travel marketing platform. This is particularly in North America where VenueLytics has been focused.
In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third-party apps. This allows Sojern to expand into generative AI with tools to drive and optimize booking value for hotels.
The acquisition positions VenueLytics to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences just last month.
While terms of the deal were not disclosed, Sojern has reported previously that it is profitable, and has driven more than $10 billion in global travel bookings, serving over 10,000 customers annually around the world.
